In this episode, we discussed the importance of creating digital products to monetize your creator-led business. We explored two types of digital products: workbooks/guides and templates. Here are the key points we covered:

Workbooks/Guides

• Workbooks and guides are valuable assets that can help your audience achieve their goals and solve specific problems.
• By creating a goal-setting guide, you can assist your audience in defining their goals and provide them with a step-by-step process to achieve them.
• Examples of workbooks/guides include goal-setting guides, marketing automation campaign guides, parenting improvement guides, and holiday season preparation workbooks.

Templates

• Templates are shortcuts that help your audience create various things more efficiently.
• Canva.com is a recommended tool for designing beautifully crafted templates across different categories.
• Examples of templates include newsletter/landing page templates, finance spreadsheets, resume templates, meal planning templates, website templates, infographic templates, and white paper templates.

Pricing and Promotion

• When pricing your digital products, consider the size and importance of the problem your product solves for your customers.
• Industry norms and competitor research can also guide your pricing strategy.
• Templates and workbooks make excellent evergreen offerings on your website and can be strategically promoted within your marketing automation system.

Remember to listen to your audience, understand their challenges, and create digital products that provide value and solve their problems. By knowing your audience and delivering high-quality products, you can create a successful creator-led business.

Thank you for joining us on the Level Up Creators podcast. For more information and resources, visit welevelupcreators.com.

Level Up Creator School
Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
Check it out here!