“There is no right or wrong speed. Your journey is highly individual.”

With 40% of Americans having a side hustle, it’s safe to say that side hustles are no longer a trend, but a reality for many! Often though, we see them as a quick stepping stone to leaving our job and diving in fulltime to entrepreneurship. But that’s not necessarily always the right path! Meet Erica Liu Williams, a Silicon Valley techie-turned-food-entrepreneur and founder of gr8nola. That turning moment though took her almost 5 years – after she had already nabbed a spot as a supplier for Google. And Erica doesn’t regret waiting – just the opposite, she credits much of her success to keeping gr8nola a side hustle for longer than most would have.

Tune in to this episode to hear from Erica about:

• Why quitting her swimming career despite being an Olympic Trials swimmer was an important rebel move for her
• Going against the grain of her culture 
• Switching jobs while growing her side hustle
• How having a job kept her patient when getting nos at the beginning of her business
• How being time-constrained keeps you focused on the priorities
• Being transparent with your boss about your side hustle
• Knowing where you get your energy inspiration from and setting actionable goals
• How network leads not only to support & knowledge but to unexpected opportunities
• Identifying as a girlboss
• How living your values gives you the drive and passion to go

Erica’s recommended resources: