Our guest for the sixth episode of the second series of Leading Between the Lines - a podcast series by alterniq inspired growth - is Lara Waycot. She is the Head of People at digital marketing agency, VERB Brands.

Founded in 2013 by Chris Donnelly, the company has seen incredible growth and success with offices around the world. They work with affluent and aspirational brands, such as Bugatti, Grosvenor, and Jimmy Choo. Chris and his business partner, Ben Askins, have been recognised for their achievements by being named in the ‘Forbes 30 under 30’ in the media and marketing category. Chris was also recently labelled ‘Britain's best boss’ in the press, after giving his employees a paid day off to go see loved ones following the lifting of the Covid-19 regulations.

Lara, a self-proclaimed introvert, is a key figure behind the scenes and is in charge of the entire employee journey. This includes personally coaching the heads of the business.

She speaks to us about engagement over happiness and the importance of being challenged in the workplace. As well as offering other insightful ways in which VERB recruit and develop their staff.

Lara is extremely self-aware and always puts people first, which is reflected in her passion for her job. An accredited coach and counsellor, Lara explains why she is a good listener. But what is it that makes her shudder? Listen to find out...