A global marketer with 26 years experience, episode 85 features Ricardo Fort, Founder, Sport By Fort Consulting, a consultancy firm helping investors, sponsors, rightsholders, and athletes to build the right sports partnerships. Ricardo gives insight into why brands such as VISA and Coca-Cola sponsor sport, the process of sponsoring Olympic athletes, working with the likes of the NFL, IOC and ex-FIFA president Sepp Blatter, and where the future of sports marketing is heading.
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