On this episode, Alice Heiman, Founder & Chief Sales Energizer, shares fantastic lessons for #B2B #businessleaders, particularly CEOs.

CEOs are vital both in sales and understanding the customer journey. This allows the business to emphasize its value proposition and differentiator, along with the fiscal stability of gaining revenue. She discusses the Entrepreneurial Operating System as a vital tool for business #leadership.

Understanding the customer journey entails the CEO having to listen to sales calls and read emails. Other than this, the CEO should not be tactical on other fronts. They should be comfortable delegating those tasks and holding team members accountable for delivery on those fronts.

This allows the CEO to continue evolving and iterating on the value message as they stay in their “genius zone.” 

Resources mentioned:

• Alice Heiman | LinkedIn - https://www.linkedin.com/in/aliceheiman/
• Sales Energizer | LinkedIn - https://www.linkedin.com/company/alice-heiman-llc/
• Podcast - https://aliceheiman.com/podcast
• Email - [email protected]
• Website - https://aliceheiman.com/

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