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Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

Released Monday, 24th August 2015
Good episode? Give it some love!
Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

Monday, 24th August 2015
Good episode? Give it some love!
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MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.

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