This episode was produced in partnership with Eugene.

Zoe Milgrom is the co-founder of Eugene, a health tech start-up whose ambition is to make genetic testing available to everyone.  

Zoe began her career as a genetic counsellor; she decoded complex information for patients about their genetic conditions, and provided emotional and psychosocial support for a genetic diagnosis. 

In 2017 while on mat leave, she started thinking about how there had to be a simpler and more affordable way to offer genetic tests to the broader community. It was at this exact moment the stars aligned and she met her co-founder Kunal, and after 6 months of co-founder dating, they set out to change the genetic testing landscape, providing an end-to-end online experience for patients.  

You’ll learn: 

• Why it took Zoe and her co-founders almost two years to build their MVP 
• The challenges around scaling a health tech company where the margin of error is zero 
• How Eugene secured millions of dollars in venture funding to scale the business, and how they’re deploying that capital 
• How the current economic climate has forced them to rethink their fundraising strategy 
• How overcoming fear has been a central theme of Zoe’s start-up story 
• How Zoe approaches the never-ending juggle of founder-life and parenthood 

Use the code LADYBRAINS50 at the Eugene checkout to receive $50 off any test! Head to eugenelabs.com

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