Matt Baty is a 2006 graduate of the KU Sport Management program. He was recently promoted to the Senior Associate Athletics Director of External Operations at the University of Kansas. He returned to KU in 2016 to head up the Williams Education Fund.

Topics Covered:

The Fundraising Process 1:00

How to Make a Fundraising “Ask” 13:00

The Mess of Youth Sports 19:00

What Motivates Him 27:00

Future of KU Football 33:00

New School vs. Old School ADs 43:00

What Makes a Good Fundraiser 51:00