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How the Medium Shapes the Message in Marketing

How the Medium Shapes the Message in Marketing

Released Monday, 20th February 2023
Good episode? Give it some love!
How the Medium Shapes the Message in Marketing

How the Medium Shapes the Message in Marketing

How the Medium Shapes the Message in Marketing

How the Medium Shapes the Message in Marketing

Monday, 20th February 2023
Good episode? Give it some love!
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What is the best medium for communicating with consumers? It depends on the content, according to the latest research from Wharton marketing professor Jonah Berger.

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