Kliky bidy noviny se přesouvají pod PPC Podcast CZ. Ten najdete na každé dobré podcastové platformě nebo na https://ppcpodcast.czDěkuji za váš zájem a budu se těšit na slyšenou u dalších epizod.

043: Rozdíl mezi cookies 1. a 3. stran a co jejich zánik doopravdy znamená pro reklamu a analytiku (10. 5. 2021)

May 10th, 2021 19m 8s

PPC novinky 10. května 2021https://www.kaspersky.com/resource-center/definitions/cookieshttps://www.clixmarketing.com/blog/2021/05/03/does-ppc-work-for-every-business-and-other-faqs-in-digital-marketing/https://about.ads.microsoft.com/en-us/

042: Google proti celému světu, automatická doporučení, nákupní fáze a psychologie v marketingu (30. 4. 2021)

Apr 30th, 2021 11m 40s

PPC novinky 30. dubna 2021https://searchengineland.com/wordpress-proposes-blocking-floc-by-default-347887https://www.searchenginewatch.com/2021/04/16/the-search-dilemma-looking-beyond-googles-third-party-cookie-death/https://www.searchengine

041: Nenalhávejme si, že 1st party data můžou nahradit 3rd party cookies (16. 4. 2021)

Apr 16th, 2021 14m 29s

PPC novinky 16. dubna 2021https://www.searchenginejournal.com/duckduckgo-announces-plans-to-block-googles-floc/401993/https://www.searchenginejournal.com/google-ads-conversion-updates-global-site-tag-to-set-first-party-cookie-gmp-to-model-con

040: AI nástroje v online marketingu, optimalizace reklama pro Instagram a další (9. 4. 2021)

Apr 9th, 2021 15m 17s

PPC novinky 9. dubna 2021https://www.adleaks.com/ai-and-digital-marketing/https://www.socialmediaexaminer.com/how-to-optimize-instagram-ads-creative/https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/ad-target

039: Konec cílení na zájmy a publika? Reálnější hrozba než by se mohlo zdát (2. 4. 2021)

Apr 2nd, 2021 12m 43s

PPC novinky 2. dubna 2021https://ppcpodcast.cz/lucie-suchoparovahttps://www.socialmediaexaminer.com/how-marketers-can-respond-to-apple-ios-14-privacy-update/https://www.ppchero.com/the-complete-checklist-for-managing-campaigns-on-facebook-th

038: FLoC nesplňuje GDPR, přeložte si feed pro Heureka.sk a další novinky (27. 3. 2021)

Mar 26th, 2021 11m 37s

PPC novinky 27. března 2021https://www.adexchanger.com/platforms/google-will-not-run-floc-origin-tests-in-europe-due-to-gdpr-concerns/https://www.ppchero.com/google-display-network-best-practices-in-a-first-party-cookie-world/https://www.mer

037: Konec cookies, FLoC, cílení na LTV a další (19. 3. 2021)

Mar 19th, 2021 19m 34s

PPC novinky 19. března 2021https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/https://www.ppchero.com/

036: 15. března 2021

Mar 15th, 2021 13m 52s

PPC novinky 15. března 2021https://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-saas-products/https://www.adleaks.com/app-store-ads/

035: 12. března 2021

Mar 12th, 2021 11m 36s

PPC novinky 12. března 2021https://www.wordstream.com/blog/ws/2021/03/11/responsive-search-ads-new-default-google-adshttps://www.jonloomer.com/how-to-share-facebook-custom-conversions/https://www.jonloomer.com/how-to-optimize-for-a-clients-c

034: 11. března 2021

Mar 11th, 2021 10m 14s

PPC novinky 11. března 2021https://www.searchenginejournal.com/ppc-automation-optimization-magic-wheel/398251/https://www.ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/https://about.ads.microsoft.com/en-us/blog/post/march-

033: 10. března 2021

Mar 10th, 2021 4m 31s

PPC novinky 10. března 2021https://blog.seznam.cz/2021/03/co-prineslo-nove-cileni-na-zajmy-v-skliku/https://www.ppcnovinky.cz/sklik-brzy-spusti-rozsireni-reklam-o-popisek/

032: 9. března 2021

Mar 9th, 2021 10m 14s

PPC novinky 9. března 2021https://www.searchenginejournal.com/global-ad-blocker-trends/398133/https://blog.google/products/flights-hotels/more-choice-travelers-free-hotel-booking-links/https://www.focus-age.cz/m-journal/aktuality/facebook-a-

031: 8. března 2021

Mar 8th, 2021 9m 8s

PPC novinky 8. března 2021https://www.ppcnovinky.cz/google-meni-sledovani-uzivatelu-reklamy-bude-cilit-jinak/https://www.adleaks.com/digital-privacy-changes/https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/3

030: 5. března 2021

Mar 5th, 2021 7m 6s

PPC novinky 5. března 2021https://zatomarketing.com/blog/floc-privacy-sandbox-google-ads-privacy-changes-kinda-explained-zato-marketing-moment/https://searchengineland.com/google-ads-mobile-app-adds-custom-and-performance-insights-notificatio

029: 4. března 2021

Mar 4th, 2021 9m 8s

PPC novinky 4. března 2021https://blog.google/products/ads-commerce/a-more-privacy-first-web/https://www.searchenginejournal.com/google-will-not-track-users-after-replacing-third-party-cookies/397739/https://www.optmyzr.com/blog/6-google-sma

028: 3. března 2021

Mar 3rd, 2021 4m 59s

PPC novinky 3. března 2021https://www.mergado.cz/blog/predstavujeme-bidding-fox-samostatny-biddingovy-automat-pro-mergadohttps://www.searchenginejournal.com/why-guest-blogging-is-the-worst-link-building-strategy/396039/https://seths.blog/202

027: 2. března 2021

Mar 2nd, 2021 5m 50s

PPC novinky 2. března 2021https://adespresso.com/blog/apple-ios-14/https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/4-tips-for-a-full-funnel-content-marketing-strategyhttp://www.clixmarketing.com/blog/2021/0

026: 1. března 2021

Mar 1st, 2021 12m 50s

PPC novinky 1. března 2021https://www.vitousladislav.cz/blog/6-o-shodach-klicovych-slov-a-zaniku-modifikatoru-volne-shody-s-jakubem-kaplanem/https://www.socialmediaexaminer.com/facebook-conversions-api-what-marketers-need-to-know/https://www

025: 26. února 2021

Feb 26th, 2021 12m 55s

PPC novinky 26. února 2021https://www.jonloomer.com/these-ads-suck/https://www.searchenginejournal.com/facebook-microsoft-google-ads-comparison/397091/https://www.searchenginewatch.com/2021/02/26/three-critical-ppc-trends-to-watch-for-in-202

024: 25. února 2021

Feb 25th, 2021 10m 42s

PPC novinky 25. února 2021https://www.ppchero.com/4-best-youtube-retargeting-strategies-that-work-in-2021/https://www.mergado.cz/blog/ceska-ecommerce-2021https://www.ppchero.com/how-to-use-facebook-messenger-ads-to-grow-your-network/https:/

023: 24. února 2021

Feb 24th, 2021 9m 16s

PPC novinky 24. února 2021http://www.clixmarketing.com/blog/2021/02/24/how-to-improve-lead-quality-from-lead-gen-ads/https://www.jonloomer.com/facebook-advertising-changes-ios-14/https://www.searchenginejournal.com/how-to-avoid-facebook-jail

022: 23. února 2021

Feb 23rd, 2021 9m 22s

PPC novinky 23. února 2021https://ppcpodcast.czhttps://www.wordstream.com/blog/ws/2021/02/22/how-display-impacts-searchhttps://www.searchenginejournal.com/unusual-calls-to-action/395979/https://blog.seznam.cz/2021/02/zakladni-metriky-v-skli

021: 22. února 2021

Feb 22nd, 2021 6m 34s

PPC novinky 22. února 2021https://www.jonloomer.com/8-event-limit-domain-verification-scenarios-ios14/https://www.ppcprofits.cz/blog/jak-prodavat-na-pinterestuhttp://www.clixmarketing.com/blog/2021/02/22/analyze-the-competition-with-auction-

020: 19. února 2021

Feb 19th, 2021 11m 51s

PPC novinky 19. února 2021https://searchengineland.com/responsive-search-ads-now-the-default-in-google-ads-346224https://3qdigital.com/blog/google-rsa-new-default-ad-type/https://kenshoo.com/blog/attribution-in-a-cookieless-world/https://ww