Awareness is key to growing our businesses; social media, advertising, and word-of-mouth all work together to promote your business services. But, where do publicity and PR fit? Are you someone who could benefit from hiring a PR pro to help you raise your profile? Our guest will help you determine if you’re ready to take the next step. Erik Perez, Founder, and Principal of Hello PR Group, Los Angeles-based communications and brand development firm, joined the podcast to discuss if and when you should consider hiring a publicist and the best way to navigate this vital relationship.

Hosted by Karl ChampleySponsored by Lowe’s and MR Direct. For more info from our sponsors, visit lowesforpros.com and mrdirectint.com.