One primary factor separates new businesses with explosive growth from gut-wrenching failures: Traction. In this episode, I unpack one of the best books I've read on startup marketing with John Mosesman.

## Topics We'll Cover:

- What's the Bullseye Process and why's it different than the alternatives?- What are the 3 traction and phases and where do most people typically get tripped up?- What channels are you the MOST biased toward (positively and negatively) and why?- Why is it so hard to split your time 50/50 between marketing and building (and who's doing this well?)

## Links & Resources

Book Notes: https://mattwoods.io/

Just The Good Parts Book Summaries on YouTube: https://www.youtube.com/channel/UC66SdWwBo-enFmuCzrxsa1g

Just The Good Parts on Instagram: https://www.instagram.com/justthegoodparts/

Matt Woods on Twitter: https://twitter.com/matopher

John Mosesman on Twitter: https://twitter.com/johnmosesman

John Mosesman's Blog: https://johnmosesman.com/

Super Thinking: https://superthinking.com/

Gabriel Weinberg on Twitter: https://twitter.com/yegg

Justin Mares on Twitter: https://twitter.com/jwmares