Mike Sisti is a nationally recognized branding and marketing consultant
with nearly 50 years in the marketing communications field. He has
won hundreds of national and regional awards, including three
successive National Brand Excellence Awards for Blue Cross Blue
Shield.
Sisti is a serial entrepreneur, having founded over 25 companies,
starting at age 11. He also writes and lectures on branding, marketing,
creative thinking and entrepreneurship. He is the author of Executive
Crumple Zone, an International Book Award winner, plus three other
novels, a self-help book and three humor books.