Life coaching has emerged as a new wellness profession and is being closely associated with yoga. What was once mostly the purview of corporate managers trying to maximize the productivity of their workforce has become a mainstream way for individuals to catapult their careers, break free from 9-5 jobs, and create richer lives. But this forced marriage is fraught with problems and doomed to fail. For the relationship between life coaching and yoga is too often rooted in superficial trappings rather than the soul of the matter.