This week on the sales podcast…. (if viewing from IVC Sales Caffeine click the link for audio.)

There is no fast way, there is no easy way, and there is no best way
However, there is a better way than thinking of it as closing the sale. And once you understand what that way is, it will change your approach to the sale, for the better, forever…

Also — preview the new radio campaign for next weekend’s Leap Year Promo.