what is SEO (Search engine Optimization)? Search engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core, it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines. SEO may target different kinds of search, including image search, video search, and academic search. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic. 

Importance of SEO in Digital Marketing.

 SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among a thousand other companies. SEO is an integral part of any digital marketing strategy 

Search Engine Optimization strategy can be divided into two different categories: ON-PAGE SEO and OFF-PAGE SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence when it comes to improving your search engine rankings.