2 years, 30 episodes, 270 pages of writing. The It All Works Podcast has come to its series finale. I'm going to share some inside stories and some lessons from my first endeavour as a podcaster. It was just the beginning for me. There's a new

Valuable Content

Nov 7th, 2022 14m

In this episode I share a clear definition of what valuable content is and why it is so important during this time. Because, you know getting organic traffic or growth on the platforms isn't exactly getting easier. We need to create content tha

Launch Something That Can Orbit

Oct 7th, 2022 13m 13s

When entrepreneurs try to launch a new product or service, how different can it be from all that goes into launching an actual rocket into space. Physically it's very different, but in theory, not so much. The launch sequence to anything you wa

September is Coming

Jul 28th, 2022 13m

While we are enjoying the summer and taking some well deserved time off, we can't ignore the fast approaching opportunities that come in September. In this episode I'll discuss how to move in the right direction and be show time ready when busi

Connecting to your Niche

Jun 16th, 2022 14m 19s

One of the biggest problems entrepreneurs face is connecting with their niche. The group of people that have your ideal customers and clients within it. This problem is so big, yet it hides in their blind spot. Undetected, they keep trying all

The ROI of Strategy

Apr 25th, 2022 49m 56s

Today we discuss the real ROI of strategy in the interview I had with Alex Brueckmann, a 15 year strategy veteran who has worked with some of the biggest brands in the world. The best part is, getting real strategic help that can have a profoun

The Message

Apr 4th, 2022 18m 28s

You, your business, products or services all have a message. The real question is, what is it? When you try to market any of these things, what does your message do to help your business grow? Hopefully it tells people exactly what it is about,

Never SeenIt, Don't Want It

Apr 26th, 2021 15m 36s

In episode 24, season 1 finale I discuss how something comes into existence, and moves from being obscure to mainstream. That it some how won a large number of people over and now it is commonly accepted or desired. What has to happen to get a

Online Summit Success Simplified

Apr 19th, 2021 13m 49s

Online summits are still one of the best ways to grow your following, email list and network. There have been a number of people who laughed their business or boosted their sales form creating an event like this. But, there have been many that

Analyze This and That

Apr 12th, 2021 12m 47s

One of the best tools you can use to grow your online business might be at the bottom of your tool box or you've forgotten about it. Google Analytics is one of the tools that most entrepreneurs once focused on, now they have neglected to keep u

Stay in your lane and go faster

Apr 5th, 2021 13m 59s

There's a better chance of success if people would learn to stay in their lane and go faster. Too many times people have made changes, pivoted or quit before their online business had the chance to succeed. Listen to this weeks episode and disc

Owning Your Audience

Mar 29th, 2021 12m 18s

It's one thing to have an audience but it's even better to own one. You might be spending a lot of time lightly entertaining a few folks, but the entrepreneurs that are succeeding the most, own their audiences, their attention, admiration and e

Becoming a Destination

Mar 22nd, 2021 13m 17s

Becoming a destination isn't a new strategy, it's been done on a large scale and it works. So well, it has convinced entrepreneurs not to invest in having a destination of their own. And that's the problem. In this episode I share how it worked

Why It All Works

Mar 15th, 2021 13m 46s

Marketing strategies don't vanish, they evolve and are re-engineered for the present time. Unfortunately entrepreneurs are quick to grasp for the new shiny thing and completely discard the old. This is why some of the updated tried and true onl

What's in it for them?

Mar 8th, 2021 15m 4s

When we look around and see all the people who have succeeded or failed online, there is one huge difference between them. It's the stream of content they provided. The success came from making sure their followers got some thing they valued so

That's the Spot

Mar 1st, 2021 13m 38s

Do you know where your spot is in the online business world? The spot is where your ideal clients and customers will find you. If you feel like you're not getting the traffic you need or the connections you want. You might just be in the wrong

Fake Cheat Distort

Feb 22nd, 2021 13m 45s

I'm going to share a point of view about the faking, cheating and distorting that is going on, while people try to grow an audience and following. It's not a pretty subject, but what every your thoughts are, keep an open mind. Everyone is tryin

Closing Sales Before You Pitch

Feb 15th, 2021 20m 21s

Have you ever made your mind up about a purchase before they gave you the sales pitch? Sure you have, so have I. When I did, in that moment, I was sure the purchase was what I wanted and needed. Being able to accomplish this might be a little d

Organic traffic Jam

Feb 8th, 2021 13m 47s

Organic traffic isn't what it use to be. We now have a choice to make, pay for the traffic we use to get for free or find a way to get organic traffic in the online ecosystem as it is today. There are traditional ways that work, and a few new w

Join the Clubhouse

Feb 1st, 2021 14m 19s

In this episode I talk about the new app on the block, Clubhouse. From the very interesting and exclusive launch to the neat ways this audio broadcast app is a rethink of talk radio. I'll discuss the early adopters and what's happening as this

The Price is Right

Jan 25th, 2021 16m 39s

In this episode I share some insight on pricing for online coaches and consultants. There's been an ongoing debate about how much people should charge for their time, programs and courses. The one mistake you don't want to make is pricing yours

Self Inflicted Marketing Pain

Jan 18th, 2021 30m 1s

This week's topic is self inflicted marketing pain. it's the worst type. Because we do it to ourselves. And for all the books we have read, courses taken and experts we've listened to, we still find ourselves doing some obvious things that hind

The Group Revision

Jan 11th, 2021 16m 20s

Making a Facebook Group work for you is no easy task, that is if you want to do it right. Again, people often are in awe of the size of the group, rather than the purpose, value or effectiveness. But, they really work if you do them properly an

The Survey Says

Jan 4th, 2021 14m 52s

This week's topic is surveys. There's so much information you can gain from asking people questions. But you're only going to get what you need from it if you take a little time to plan and understand all the things you need to do it right. It'

2021

Dec 29th, 2020 13m 2s

This time last year, we could not have imagined 2020 to be what it was. Through the entire year we were always on shifting ground, and it was constant. Entrepreneurs had to make some pretty bold decisions just to adapt and survive. And those de