The world of public relations has gone through some massive changes.

Today I’m sharing with you my appearance on the Empire Secrets podcast, hosted by Mariana Henninger. The two us are focusing on the transformational power of PR and why it’s the mother of all marketing. We also talk about how you can use PR to create brand awareness, exposure, and build relationships that help your business flourish and grow.

Understanding how the industry works these days and what the media is looking for can help you gain the momentum and opportunities you really want.

In this episode, you will learn about:

• Why PR is the most integrated department in marketing.
• Where the power in PR comes from and why every business needs it.
• Redefining what exactly PR is and how it helps the media come to you.
• Entrepreneurs who are nailing their marketing right now, and how they’re doing it.
• How the industry has shifted and what you can do to stay ahead of it.
• The pressure to have a polished social media presence.
• What makes audiences more inclined to connect (or not).
• Why being okay with being controversial is crucial for success.
• How to get in the right rooms and grow your reach through networking.
• The perspective that helps me deal with negative social media comments.

Mentions:

• www.wewildwomen.com/proven-pitch-strategies

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Connect with Mariana:

• www.marianahenninger.com
• www.instagram.com/marianahenninger
• www.brandmagnetic.com/masterclass

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com