Daniel Oyston
Inside SponsorshipEpisodes
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Recently, there have been a fair few people who have gotten in touch to let us know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes.On
Recently, there have been a fair few people who have gotten in touch to let us know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes.We
Recently, there have been a fair few people who have gotten in touch to let me know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes.In
While the history & tradition of combat sport & mixing martial arts can be traced back almost 3,000 years The UFC started in 1993 with a goal to answer the question, “Which martial art is truly the most effective in combat?In 2001, along came
The global sponsorship portfolio at UBS is rooted in culture and sport including contemporary Art, with Art Basel as the flagship property, and Motorsports, currently Team Partner of Mercedes AMG-Petronas Formula One team, in addition to region
The Supercars Championship is a touring car racing category in Australia, running as an International Series under FIA regulations. The Supercars Championship holds races right across Australia and has often held one in New Zealand as well.The
We welcome Jessica Geymayr, Senior Manager, Corporate Partnership Marketing at Miami HEAT. Jessica's resume includes time and success at Roc Nation, where she worked as a coordinator, Sports Brand Activation, the Denver Broncos, as a coordina
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The 49ers entered professional football in 1946 as a member of the All-America Football Conference. They were founded by lumber magnate Tony Morabito, who was one of the first to realize that with the advent of air travel, truly national profes
Boasting an average attendance of over 20,000 per game, MLS has the third-highest average attendance of any sports league in the U.S., after the NFL and MLB, and is the seventh-highest attended professional soccer league worldwide. MLS currentl
As a worldwide brand, with huge awareness, it is no surprise that Toyota leverages sponsorships as part of its marketing mix.Toyota believes that mobility goes beyond cars and wants to support people in their efforts to get across town, across
When you think of the UEFA Champions League and sponsors, you think of Heineken. When you think of Formula 1 and sponsors, you probably think of Heineken as well.Heineken could have reached those synonymous positions simply through longevity o
We are very privileged to be able welcome such amazing guests onto this show and chat to them about their work. And, despite the ongoing challenges faced by the world, 2022 gave us another round of great guests and episodes full of excellent ad
It feels pretty redundant to note that there has been a lot of change in the world in recent times and, of course, those working in the sponsorship space know this only too well.Included on that front is the employment market, a popular news t
The sponsorship industry can be guilty, sometimes, of just rolling out the same old properties activated in the same old ways. We all cringe at the thought of logo slapping and chairman's choice sponsorships, yet it still happens.Innovation is
As we know, sponsorship is one of the most effective means of marketing. In a US$60 billion industry (and growing) where brands spend tens to hundreds of millions of dollars on sponsorship, the ‘gut feel’ is still largely being used. As such,
It is scary to think that it is only a few months until 2023 rolls around. For many, we already have an eye on 2023 and are deep in planning for a successful year.However, what should you be considering and keeping top of mind when planning?Y
On 29 July 1948, the day of the Opening Ceremony of the London 1948 Olympic Games, the first competition for wheelchair athletes, which was named the Stoke Mandeville Games, involved 16 injured servicemen and women who took part in archery.Fas
Worldwide, Rugby Union boasts 500 million fans and 10 million players within 128 national member federations affiliated through six regional associations.The driving force behind the sport’s significant growth has been World Rugby’s portfolio
One thing we have been thinking about, for some time, is creating a curated list of the host's personal favourite insights or pieces of advice from our guests.We have always envisaged it to be a bit of an anchor or touchpoint for those of you
Blockchain companies investing in sports sponsorship is projected to reach US$5 billion by 2026. Cryptocurrency, blockchain and NFT sports sponsorship investment is projected to increase by a massive 778 per cent compared to 2021. The next high
Inside Data Use in Sponsorship Evaluation and Measurement - Christian Fizia - Kindred Group - Ep 108
We hear so much about the importance of Data. That’s because it is important. It is often no longer acceptable to make gut decisions or use your intuition when comes to making business decisions and sponsorship is no different.Whether you are
The world of sponsorship was already experiencing a lot of change, before COVID, but, as we are now fairly and squarely in the middle of living with COVID, the industry continues to change.2022 has a real sense of optimism as we see people flo
Esports is no longer a sector that we can look at and say, “Let’s just wait and see how it plays out”.Reports from Newzoo and Juniper Research last year show that the global Esports audience grew to 474 million in 2021, with revenues from comp
This episode is born from KORE Software’s 2019 free whitepaper, Storytelling in Sponsorship: The importance of storytelling in selling, reporting, and activating partnerships in sports and entertainment.Storytelling drives our lives. A myriad
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