#71 - Leveling up the insights function: From disconnected to connected
Released Wednesday, 29th May 2024
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#71 - Leveling up the insights function: From disconnected to connected
#71 - Leveling up the insights function: From disconnected to connected
Wednesday, 29th May 2024
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Stephan Gans SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, shares how he started PepsiCo’s ongoing journey towards a fully connected insights function, talks through Zappi’s connected insights framework and explains why working in insights is like running a 30.4 mile marathon.
Learn more about the connected insights framework here: https://www.zappi.io/web/a/connected-insights-framework
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Inside Insights
We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join host Ryan Barry as he gets inside the world of consumer insights by chatting with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers.Market Research | Consumer Insights | Business | InnovationJoin Podchaser to...
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