In this episode, I’m really excited to have as my guest, Prerna Malik, co-founder of Content Bistro, where together with her team, she crafts content, copy, and social media strategies that pack a powerful punch.Prerna's superpowers are creating psychologically compelling, sales-boosting copies for both product-based businesses and info products, such as eCourses, turning casual browsers into raving fans, and crafting search engine optimized, engaging articles and blogs, turning even the blandest topic into a rich and flavour-filled optimized piece of content.

In our discussion, Prerna and I talked about:

How to write copy that will connect with her clients' prospect and start a human connection

Beginning your writing with the end goal that you want to achieve

It's called SOCIAL media not selling media!

Listen to the podcast to learn more.

https://innovabiz.co/prernamalik (Show Notes and Blog)

https://innovabiz.com.au/innovabuzz/ (The Podcasts)