Movable Ink
Ink Tank
A weekly podcast
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Movable Ink
Ink TankEpisodes
Movable Ink
Ink Tank
A weekly podcast
Good podcast? Give it some love!
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Episodes of Ink Tank
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On this episode of Ink Tank, Andrea Zaretsky, Chief Marketing Officer of Wealth Management and E*TRADE at Morgan Stanley, shares insight into her professional journey from blue-chip marketer to CMO. She describes how Marketing positions E*TRADE
In this episode, Victoria Betts, Chief Commercial Officer of Hotter Shoes, shares how she developed and delivered strategies that stimulate sales and streamline content across all of Hotter Shoes’ channels and markets. By leading with expertise
On this special Pride edition of Ink Tank, Rich Allen-Page, Audible's Director of Outbound Marketing Strategy, shares his experience as a marketing leader and how he has become an influential member of the digital marketing world. Rich shares h
Morgan Chemij is the Senior Director of Marketing and Global UX for HP, a $57.4 billion global technology company powering a product and service portfolio of personal systems, printers, and 3D printing solutions. Having spent more than five yea
Over the past year, the COVID-19 pandemic has transformed the banking landscape with a new wave of digital acceleration that's pushed almost every sector of financial services to innovate their processes and technology. In our latest episode of
There was a substantial boom in electronics sales throughout 2020 as consumers around the globe sought digital escapism during social distancing restrictions. For brands like Lenovo, this presented huge opportunities for growth.In our latest I
Dramatic shifts in the global economy and consumer behavior turned the retail world upside down last year. Marketers are now coming out the other side to realize their pandemic contingency tactics are suddenly the new norm. In this episode of I
2020 has been anything but business as usual for digital marketers. Substantial e-commerce growth combined with various local and national lockdowns have challenged retailers to react and adapt at unanticipated speeds. Now, with 2021 in sight,
As we navigate out of 2020 and into 2021, marketers should be intentionally thinking about how to sustain the mobile growth that we’ve seen and spoken about in our previous Ink Tank episode. In this episode, Rachel Cowlishaw from Movable Ink’s
With more consumers reaching for their mobile devices amidst the COVID-19 outbreak, many brands have seen a surge in mobile engagement. But what does the current state of mobile marketing look like, and how can marketers work to create elevated
In this episode, Katie White, Associate Director of Client Strategy for Travel at Movable Ink and Josh Rashkin, Email Marketing Manager at Frontier Airlines, will discuss the many ways in which customer behavior has changed in the wake of COVID
In this special Pride edition of the Inkredible Marketer interview series, Julio Lopez from Movable Ink’s Strategy Team interviews Saul Lopes, Head of CRM at Dixons Carphone, about being a part of the LGBTQ+ community and leading transformation
In this episode of Ink Tank, Alison Lindland, SVP of Strategy at Movable Ink, sits down with Joyce Poole, Sr. Director of Marketing CRM at Lending Tree, for an insightful interview with valuable career advice and best practices.
Along with the rest of the world, the way that brands market to their customers has changed dramatically in 2020. Now more than ever, brands are under scrutiny - and rightfully so. In this episode, Rachel Cowlishaw from Movable Ink’s Strategy T
Even in the best of times, retail processes - from supply chain to marketing - were far from perfect. Today, there is a heightened need for retailers to be more agile and quick to market while still delivering a truly customer-centric shopping
In part two of this two-part series, Myles Kleeger, President & Chief Customer Officer at Braze, along with Jackie Mattia and Naveen Wall from Movable Ink’s Strategy Team will share valuable industry insights and discuss how brands can drive lo
If you’ve tried a new product or service as a result of this pandemic, you’re far from alone. In fact, many companies have seen an uptick in new business as a result of COVID-19. Marketers are now challenged to keep those customers engaged over
As we look ahead to the remainder of 2020, there’s a big question on everyone’s mind: What will the world look like post-pandemic? For retailers, the in-store experience will never be the same. Join Julio Lopez and Becki Francis from the Strate
From free trials to new product bundles, subscription-based services are pulling out all stops to attract and retain customers during the pandemic. But the question remains: are these tactics working? In this episode of Ink Tank, Naveen Wall an
The novel coronavirus is having a massive influence on the global economy, and marketers need to respond and adapt to a quickly changing landscape. In this episode, Jackie Mattia and Elle Kross from the Client Strategy at Movable Ink share indu
In this episode, Alison Lindland, SVP of Strategy at Movable Ink, and Tom Buchok, CEO of Mailcharts, discuss some of the surprising trends happening in email marketing right now amidst the coronavirus outbreak. They’ll cover how marketers are c
These days, when it comes to marketing, there’s no such thing as business as usual. That’s why Movable Ink is bringing you Ink Tank: a video podcast series for marketers in today’s ever-changing environment.Subscribe now and don’t miss a thing
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