Author and friend-of-the-show Jimmy Soni returns to discuss the future of publishing, the changing world of book marketing, the courage of creative risk, and MUCH more!

Important Links:

• Jimmy’s website
• Jimmy’s Twitter
• The Great Reshuffle

Show Notes:

• Why Traditional Publishing is in Stasis
• A Case of Broken Incentives
• The Changing World of Book Marketing & the Case for Patience
• Talent Spotting & Creative Risk
• The Challenge of Self-Publishing
• Experiment, Experiment, Experiment
• Taylor Swift, Michael Jordan, and the Courage of Trying Something New
• Don’t Be Trapped by the Opinions of Others
• Jimmy as Emperor of the World
• MORE!

Books Mentioned:

• The Founders; by Jimmy Soni
• A Mind at Play; by Jimmy Soni & Rob Goodman
• What Works on Wall Street; by Jim O'Shaughnessy
• Invest Like The Best; by Jim O'Shaughnessy
• How To Retire Rich; by Jim O'Shaughnessy
• Atomic Habits; by James Clear
• Psychology of Money; by Morgan Housel
• The Obstacle is the Way; by Ryan Holiday
• Trust Me, I'm Lying; by Ryan Holiday
• The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics; by Daniel James Brown
• You Are a Badass; by Jen Sincero
• 11/22/63; by Stephen King