SHOW LESSThere is a ton of demand from businesses to create content/ blogs/ media to bring in clients and grow business.   Developing skills such as:

Understanding how content fits in business growth strategy 

Having some industry-specific expertise  

It will allow you to build a stellar career in the field of content marketing/ media/ digital writing.   

For the full podcast to further understand, "How to be a successful copywriter?" visit: https://youtu.be/fUeaTJvJBDg