It's never too early to start the marketing process for your restaurant. I literally mean to start the process the day you sign the lease. The day you have the keys to the building. The day you can hang up a banner in the window or on the fence

In The Weeds Episode #40: What Spirit is Taking Over the Bar

Nov 2nd, 2022 25m 58s

Is it vodka, is it Bourbon? How about rum or cognac? What's the next big trend in the bar industry? Staying ahead and industry trends is the key to a successful restaurant. I don't mean changing the theme of your restaurant. Just being a bit fl

In The Weeds Episode #39: The Real Problem Facing Restaurants

Jun 16th, 2022 19m

What is the real problem facing restaurants? Is it food, labor, or something else? Is it multiple items? Well, I have my answer and I'll share it in this episode. It might not be what you think it is!

In The Weeds Episode #38: Why Offers Don’t Work

Jun 13th, 2022 33m 3s

Restaurant offers can be highly beneficial to drive business into a restaurant. And restaurant offers can also be a detriment to the restaurant business. And a lot of restaurant operators don't want to give anything out for free. Believe me, I

In the Weeds Episode #37: Beers Away

May 17th, 2022 45m 35s

Meet Tory Nelson. Tory is tearing up the craft beer scene in Colorado. Learn the ins and outs of owning the most draft lines in Colorado!

In the Weeds Episode #36: Building Your Dream Team

Apr 29th, 2022 1h 13m

Today I have a guest Michel Falcone. We're gonna talk about building your dream team. Well, most companies are complaining that they are short-staffed let's talk about what you can do about it. Michel Falcone owns restaurants in Canada and is e

In the Weeds Episode #35: Are Freebies Killing Your Business?

Mar 25th, 2022 15m 20s

Are freebies killing your business? Is it training your guests to only shop with when you have coupon? There are many operators that are dead set against offers. Most operators don't want to discount a single thing. I'll jump into when you shou

In the Weeds Episode #34: Guest Kristjan Kristjansson Talks About Re-Branding

Mar 7th, 2022 1h 17m

You can't rebrand your restaurant unless you know how to run a restaurant to begin with. Well my guest in this episode, Kristjan Kristjansson, knows how to do both very well! Kristjan is up north in Canada and took his family's decades-old rest

In the Weeds Episode #34: Guest Kristjan Kristjansson Talks About Re-Branding

Mar 7th, 2022 1h 17m

In The Weeds Episode #33: Guest Bart Hubbuch from Memphis Seoul

Feb 17th, 2022 28m 9s

Today's guest is Bart Hubbuch. Bart has a great success story. This is Bart's first go-around in the restaurant industry. Let's find out how he's doing four years in. Bart is the owner of Memphis Seoul in Brooklyn. His fusion concept merges Kor

In the Weeds Episode #32: Expense vs Investment

Feb 7th, 2022 17m 23s

This is a very common mistake that's lots of business owners make, especially restaurant owners. I don't blame them, we are taught to watch expenses. The restaurant industry is a tough industry to make money in. There's always a knee-jerk react

In the Weeds Episode #31: Controversial Way to Lower Labor Cost

Feb 2nd, 2022 17m 34s

I seem to get flack for this technique I use to control labor. It's a very untraditional way of cutting labor in the restaurant industry. But once restaurant operators try it they come back and thank me.

In the Weeds Episode #30: Give Them Something

Feb 2nd, 2022 12m 26s

Let's talk marketing in this episode. Again everything you do is marketing. In the short episode, I'll talk about something that's super important. You probably already know it. But you have to hear it again.

In the Weeds Episode #29: Your Reputation

Jan 24th, 2022 11m 19s

Imagine a group of thirsty runners are standing outside of your brewery and not one single one wants to have a beer with you. And it's not because you have terrible beer. It's because you have terrible community involvement.

In The Weeds Episode #28: Is Your Business Listed Here

Jan 7th, 2022 11m 56s

I swear some businesses still use smoke signals for marketing. From no website, unclaimed business listings to no social media. But most of us know the importance of these and we are doing some of them. And yes it's tough to keep up. That's why

In The Weeds Episode #27: Business Marketing You Never Knew About

Jan 7th, 2022 14m 6s

Are you marketing your business? Or how are you marketing your business? And are you marketing your business the proper way? And of course we all think marketing is placing a print ad, putting an ad on Facebook, sending out an email, placing a

In The Weeds Episode #26: Worse Sales Technology Ever

Dec 27th, 2021 14m 59s

I come in contact with a lot of salespeople. And lately, I've been hearing of this technology advancement for sales professionals. And I personally think it's stupid. If I did this with my salespeople, also known as waitstaff, I would upset a l

In the Weeds Episode #25: Massive Productivity

Dec 22nd, 2021 14m 59s

For years I've been fighting this productivity technique. I always thought it wasn't for me. Like most of us my day can turn chaotic instantly. I've seen all of my friends do this technique and I've always thought I couldn't do it. Well I'm her

In the Weeds Episode #24: Open Table Scam

Dec 22nd, 2021 11m

Open table can be a fantastic reservation tool for restaurants. But I can also cost you money at the same time. If you're currently using Open table now then you don't have much to worry about. But if you wants had Open table connected to your

In The Weeds Episode 23: What Makes a Great Restaurant Manager

Oct 22nd, 2021 25m 13s

Why do some managers perform and others fizzle? In this episode I will talk about the top 10 key factors for every great restaurant manager.

In the Weeds Episode #22: Is the Guest Always right?

Sep 7th, 2021 14m 47s

Common hospitality business practice is that the guest is always right. Seems like we're drilled us in from a very early stage in our training. And then we always hear about chefs that kick people out of their restaurants. In the back of the mi

Bordeaux meets NY

Jul 30th, 2021 17m 7s

Aroma Thyme Bistro presents Wine Thyme Live hosted by the Hudson Valley's premier green-certified entrepreneurs Marcus and Jamie Guiliano. So grab a glass of your favorite vino, sit back, relax, and travel with them sharing their passion discov

In the Weeds Episode 21: What Can We Learn From Sales People

May 26th, 2021 25m 36s

Most of us restaurant owners deal with lots of different types of sales people in many different industries from Food to liquor to electric. But have we ever stopped and really analyzed the successful versus the unsuccessful sales people that w

In The Weeds Episode 20: The Return of Inconsistency

May 19th, 2021 14m 24s

After a year-long unintentional break from recording this podcast, I'm back. I'm going to talk about the pitfalls of inconsistency. Yes, the same inconsistency that I was the last year on recording this podcast and sharing valuable information.