We're successful lumberyard operators and technologists who build modern software (sales, inventory & order mgmt, trucking/logistics) for the building products & home improvement industry. Our team has been involved in the building businesses ranging from from distribution and dry kiln facilities to tech startups that've been acquired by public companies for over $100MM.

We don't build for the industry, we ARE the industry.

This is the home of our thoughts - what we hear from customers, what's going on in the world, and more.

We cover everything from the massive disruption that's changing retail as we know it to succession planning for your business. Hosted by CEO Chase Shiels and VP of Sales Kyles Cheslock.