In this episode, Nathalie Lacombe interviews Emma Berry, a powerhouse in the fitness industry. They discuss the importance of staying focused on what's next and navigating the changing landscape of the industry. They also explore the impact of generational shifts, particularly the influence of Gen Z on the wellness industry. Emma shares her insights on personalization, authenticity, and the need for collaboration and learning from other industries. Finally, Emma introduces her new business, Trouble Global, and discusses her vision for the future of the wellness industry.

Takeaways
Stay focused on what's next and be open to change in the fitness industry.
Pay attention to the influence of Gen Z on the wellness industry and adapt to their preferences and values.
Embrace personalization and authenticity to attract and retain customers.
Collaborate and learn from other industries to drive innovation and stay ahead of trends.

Chapters
05:25: Staying Focused on What's Next
06:20: The Influence of External Factors on the Fitness Industry
07:36: Navigating the Changing Landscape of the Fitness Industry
08:34: The Importance of Being Comfortable with Discomfort
09:30: The Shift Towards Agility and Uncertainty
10:55: The Impact of Generational Shifts on the Fitness Industry
13:41: The Risks and Mitigation Strategies of Generational Shifts
14:08: Why Pay Attention to Gen Z in the Fitness Industry
16:27: The Influence of Gen Z on the Wellness Industry
18:17: The Importance of Personalization and Authenticity
20:34: The Changing Definition of Loyalty in the Fitness Industry
22:47: Collaboration and Learning from Other Industries
26:24: Introduction to Trouble Global
28:38: Inspiration Behind Trouble Global
32:26: The Future of the Wellness Industry

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