0:00

the key thing here is to layer in your own human creativity and judgment.

0:04

With what the AI is giving you, because we don't want to just take it out of the box.

0:08

It's not that good yet. I'm sure it will be very soon, but for now we want to use our human judgment,

0:14

the creativity that we do have and have idea sex.

0:22

All right. It is Q one of 2024.

0:24

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0:29

That's why I want to talk to you today about the HubSpot sales hub.

0:32

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0:36

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It actually uses this new AI powered app called chat spot combines

1:04

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1:07

Basically, you can ask this thing to create more revenue

1:10

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1:16

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1:24

Explore the new HubSpot sales hub and AI tools like chat spot at hubspot.com/sales.

1:30

Hey, do you ever feel like there aren't enough hours in the day and you feel

1:34

like you're, uh, you know, kind of slugging them long, putting out fires

1:38

or doing the minute tasks that aren't the big picture tasks, the things

1:42

that you really feel like are going to move the needle for your business.

1:45

I've been there and sometimes I still go there into the weeds.

1:49

I gotta catch myself. And there is a better way.

1:53

Of course, too. Uh, basically.

1:55

Take back your hours and take back your work week.

1:58

So you're not working so hard and longer.

2:02

And, uh, there's some really smart tools that are obviously out right

2:05

now, artificial intelligence, AI.

2:08

That's what I want to talk about. And I want to give you some mental models to use, to bring back,

2:16

uh, your, your earnings per hour.

2:18

James Schramko likes to talk about that. I've had him on the podcast and Dan Martell mentioned him as well.

2:24

Uh, it's all about doing the right tasks and really identifying

2:28

them, knowing your value, and then having a plan on how to do this.

2:32

So you are in the driver's seat, growing your business.

2:36

You're delegating, but you're also leveraging smart technology like AI.

2:40

So this is the first of multiple episodes where I'll be diving into some pretty key

2:48

topics that business owners have said.

2:50

They want to understand when it comes to using AI.

2:54

I've actually, we've surveyed hundreds of people.

2:56

You know, I'm working closely with Mike Koenigs, who was just on the

2:59

podcast the other day at the time of this recording or release.

3:04

So definitely check out that podcast with him to get a whole like deep dive primer.

3:09

So him and I, and Brad Costanzo. Who's also been on this podcast multiple times.

3:14

We're all collaborating with a larger team as well, to work with tons of

3:19

entrepreneurs and business owners and also enterprise businesses and all

3:23

sorts of industries, you know, real estate you have, um, Wealth management.

3:27

There's a lot of coaches. And online, uh, companies, creators and also telecom companies.

3:34

I mean, there's like it, it's a big spectrum.

3:37

And this is where you'll understand is that these mental

3:40

models apply to everyone. And my idea here is to give you frameworks in a series of episodes that will.

3:48

Give you the action steps to apply this stuff in your business,

3:51

no matter where you're at. And I'll just shout it out right now, the place where I would suggest you go after

3:58

this episode, after you like subscribe and share this around, maybe rate and review.

4:02

If you haven't already. Um, it'd be really awesome to see that from you and thank you in advance.

4:07

Uh, is to go to pick up the book that Mike just wrote and you might've

4:14

heard it in the episode, but if you haven't got it, it's free.

4:17

It's brand new. And it's like a playbook for any business owner who wants to become

4:22

more productive, but also scale their business in very creative ways, leveraging

4:26

AI in smart workflows and things.

4:29

It's totally free. The digital copy is in go-to digitalcafe.ai/jf um, the JF

4:38

we'll tell him I sent you, so make sure that's on there.

4:40

So digitalcafe.ai/jf it's actually this cool chat bot.

4:47

Um, Window that you'll, you'll see and enter some information in there.

4:51

Of course, you know, entering your name and email or yeah, both of those.

4:56

You'll get your book, but also you'll start to see some really

4:59

cool questions about how you can think about your business.

5:02

And it's going to give you a nice custom report on some action steps as well.

5:06

And I guarantee some light bulb moments will happen.

5:09

So just calling that out right now, go to digitalcafe.ai/jf you'll get that book.

5:16

Mike's free book on a, it's basically a playbook on all the stuff, AI

5:20

and scaling your business and time.

5:22

So. Without further ado, let's get into the mental models in this time.

5:26

In this episode. It's all about productivity.

5:29

It's it's getting back those hours and scaling your business in smart ways.

5:33

And then using AI tools. That aren't super crazy tools.

5:38

I'm talking about. ChatGPT and Claude.ai.

5:41

So mental model, number one, Is called the repetition filter let's figure

5:45

out what are the tasks that you're doing over and over, and chances are.

5:50

These are perfect candidates for AI automation.

5:53

So some examples. Uh, customer inquiries like support inbound, uh, contact forms.

6:00

Maybe it's, uh, messages from your team or check-ins from clients.

6:04

Uh, these are all things that can be automated or maybe it's

6:08

formatting, blog posts, or show notes, pages or newsletters,

6:12

social media, content scheduling, you know, content calendars, or.

6:17

Planning projects out something that's repetitive that can be templatized.

6:22

These are all just examples. Just to kind of get your mind going about the repetition side of things.

6:28

Now, how do you apply it? And how do you start going down?

6:31

You know, using this mental model, step number one on this whole repetition mental

6:35

model here is to track what you're doing.

6:38

And do it for a week, you know, track this stuff for a week.

6:41

Step two is by the end of that week.

6:44

And I'll start to look at that list and, you know, just write

6:46

it down and keep it easy. However you want to track this, but look for patterns, look for the

6:50

things where you can identify the repeated tasks, the things that show

6:55

up all the time, or at least often more than once, or maybe new news.

7:00

No, like that's going to be a weekly task.

7:02

It's probably worth automating. And step number three is pick one of those tasks.

7:08

At least one of them. And start brainstorming ways on how you can automate that using AI and.

7:15

It's probably not going to be rocket science, just pick one, one at a time, keep it simple.

7:19

And you know, an example like we were talking about is maybe you

7:22

have some inbound questions from customers or team or whoever.

7:27

Uh, well, an example you could do is go to chat GPT or Claude.

7:31

AI. And start to generate some frequently asked questions.

7:36

You probably have those questions already, so you could throw them in there.

7:39

And then what it can do is start to give you responses.

7:43

It can generate the responses for you. And you can even tweak them further if you want to and

7:47

personalize them for specific uses.

7:50

And again, you can have the AI do this for you just by communicating

7:55

and prompting through that process. So key thing is to track, to identify the repeated tasks that are happening.

8:02

Uh, by you or your team, whoever, and then start to figure out how

8:06

to generate responses or start to automate some of that stuff.

8:09

I'm going to pause this really fast and shout out another podcast.

8:13

That's on the HubSpot podcast network.

8:15

The audio destination for business professionals.

8:18

This one's a podcast hosted by someone I followed for years, I've read his books.

8:22

His name is Donald Miller and he hosts the podcast called business, made simple.

8:27

The whole premise there with that show is that it helps take the

8:30

mystery out of growing your business.

8:32

And one of the recent episodes is one with Alex or mosey, someone

8:37

else I followed for years now. And it's all about talking about the uncertainties that we're living in right

8:42

now in 20, 24 and beyond, but how we can take our business and shore it up.

8:47

There's actually. Actually four principles, Alex shares and Dawn gets into it as well.

8:51

So definitely recommend checking that out.

8:54

So go listen to business, made simple hosted by Donald Miller,

8:57

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9:03

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9:42

All right. Mental model, number two. Is one that I'm calling the time to value ratio

9:48

So the idea here is that. As we all know, some tasks take more time than others.

9:54

They're not all created equal. And all tasks deliver a different value in terms of a return.

10:02

You know, like the time input doesn't always get the value output.

10:07

They aren't, they're not always aligned. They're kind of like this.

10:10

So the idea is to figure out where is your time for your, these tasks?

10:15

And then what's the output. Or maybe it's the other way around, you know, what's the

10:19

time and what's the output. And you can do this by doing some simple math.

10:25

So, um, some examples I'll just put in your mind.

10:28

So it's kind of jogging before I get into the steps is like, Transcribing

10:32

meeting notes, you know, zoom calls or things that you're doing, or even,

10:36

um, watching videos and transcribing.

10:38

Those are trainings. Uh, it could be proofreading.

10:41

It could be editing long form content like blog posts, or even a.

10:45

Uh, content in general, you know, YouTube, uh, videos, podcasts, it could

10:50

be cleaning up spreadsheets or analyzing spreadsheets or even sales calls.

10:54

You know, these are all things that you can automate now.

10:57

And the value is different. You know, it could be a really high value, but at the same time,

11:00

if you can automate it then cool. Uh, but some things might need more of your time and then the value is

11:06

higher and that's, that's cool as well.

11:08

so step one is to take the tasks from your to-do list.

11:12

Estimate how much time you think it's going to take or how much it does take for

11:17

you to complete that's step number one.

11:19

Now let's go to step number two. Which is start to rate the value of that task and it's subjective, but also maybe

11:28

it's not, it's quantitative, you know, if you have some, some data or some value,

11:32

if you know, What the return in dollars will look like for you for your business?

11:36

Well, now you have a more concrete number. So look at the task and rate it from one to five and higher,

11:44

the number will be more value. Of course, one being the lower, highest five.

11:48

And step number three, and this is where the math comes in is take

11:52

the time estimate that you have, and you could do it in hours.

11:56

You can do it in minutes. Really doesn't matter. Um, take the time and then divide that by the value rating you gave it.

12:03

So from one to five, divided a bit by that number, and then

12:07

you're going to get an output. If that number is higher than it's probably a cannon, you know, higher than,

12:12

than the rest of the tasks that you have.

12:15

And I would do this for all your tasks. The highest number.

12:18

Basically it says. Automate that with AI or do some kind of delegation, send it to your

12:23

team to maybe automate it with AI. Or leverage in supplement with AI.

12:28

I can't automate everything. But at least supplement with AI.

12:32

The lower the number. So again, it's taking the, uh, the time you are estimating divided by the value.

12:39

If that number the, the, the in number there equals a lower number than the rest,

12:45

then it's probably more of a valuable task that is worth you or your team doing.

12:51

That's pretty much it very simple. And you can start running the math, do scenarios for

12:55

yourself, just depending on it. But again, it's it's time divided by value higher, the number delegate or automate.

13:01

Or supplement with AI and then, um, lower the numbers.

13:04

Probably a lot more valuable is a lot more valuable.

13:07

Probably takes more of your attention. Third, mental model.

13:10

This is the last one is a little different.

13:13

And this taps into creativity and calling it the creativity spectrum.

13:18

And this has taken because there is a spectrum. If you look it up, there's kind of like this, this creativity

13:22

spectrum from like no creativity to a whole boatload of creativity.

13:28

And it just depends on where you're at and we're all different and

13:31

depends on what we're working on. But the point is here is that we can leverage AI to not just analyze

13:39

spreadsheets or do these kinds of logical tasks, but they can, are, it

13:44

can, um, Basically take the knowledge and all these different ways of thinking.

13:50

And put it into a context that you want it to focus on.

13:56

And it's so it's augmenting human creativity, but it's, and it can

14:00

generate different ideas that we probably haven't thought of.

14:04

And, and at the same time we can layer it in with our own human creativity.

14:10

So we're kind of like, Mashing them together.

14:13

Uh, I think it's called idea. Sex is what.

14:16

Uh, James altar calls it. He was on the show years and years ago.

14:20

And he's a big fan of writing down different ideas every single day.

14:23

I think it's like 10 ideas. Well now, you know, and I don't know his thoughts are on this, but AI

14:28

can create a whole bunch of ideas, but imagine when you combine the two

14:33

together, You know, this is a great way to really go high on the, uh, the

14:38

creativity spectrum and get out of that stuckness, you know, and this is where.

14:43

Things like brainstorming concepts for a blog post or for an email

14:48

or for a podcast or a video.

14:50

These are all great ways to kind of generate a first draft.

14:54

You know, it can help you outline chapters to a book.

14:57

I just wrote a chapter in Mike's book today.

15:01

The one that you'll be downloading at digitalcafe.ai/jf and, um, I used a Claude

15:09

to help and with a bunch of prompts to basically give me a structure based off.

15:13

Of what I had in my mind. And it helped a lot.

15:17

I mean, this is a great way to write ad copy or at least get the

15:20

structure and the bones of it. Social media posts, the same thing.

15:24

So. How do we apply this thing in four simple steps?

15:28

What I have written down here is step one is to identify what's the task.

15:32

What are you trying to accomplish? What's the thing that you feel like you're getting stuck on.

15:36

So maybe you're just getting stuck on, you just have that blank page syndrome.

15:39

You can't start writing a, you don't know what to talk about in

15:42

the podcast or shooting the video. So just start with that thing and identify what it is.

15:47

Step number two is break it down into small steps.

15:51

And the key to do that is to, um, really identify what are the little bits like

15:56

break the big thing into little things.

15:58

So for instance, I was writing this chapter well, I had the concept in

16:02

my mind, but I wanted to break it down into a flow that I had in mind,

16:06

but then like from there, okay. Break down the bits, the sections of that flow, you know, and, and

16:12

I don't remember what the flow is now, but obviously there's a float,

16:15

everything it's same with ad copy. Same with a podcast.

16:18

You know, you have intro and. The big idea and then like, what are you going to learn?

16:21

And then what's the meat. And then what's the, you know, the ending points in, in

16:25

everything that comes in between. What you want to do is break it down into specific things that

16:31

can then turn into prompts.

16:33

So there's a reason for that. And it turns into questions as well.

16:37

So that's step number two is breaking it down in a little identifiable pieces.

16:41

Step number three. Is to now go to ChatGPT or Claude and feed what you just figured out.

16:48

What are those little steps and turn them into prompts that you can take over there.

16:52

Turn them into questions. And now it will start to generate ideas for you.

16:57

You can also feed it. Uh, inspiration.

16:59

I like to do that, whereas like maybe upload a.

17:02

A transcript of something that you like to model or a, just other ideas that you

17:07

wanted to get inspired from, or you can put notes or, you know, people's names

17:12

or a writer's names or a type of theme, whatever it might be to kind of layer in.

17:17

But the point is to get very specific for, with that prompt or question and

17:21

then have it generate ideas for you. And then step number four is to start using those ideas as a starting point.

17:29

And the key thing here is to layer in your own human creativity and judgment.

17:34

With what the AI is giving you, because we don't want to just take it out of the box.

17:39

It's not that good yet. I'm sure it will be very soon, but for now we want to use our human judgment,

17:44

the creativity that we do have. And then that's the idea is like now you have creativity mashed

17:51

up together using AI and then your own kind of human judgment.

17:54

So. Those are the models. Those are the pieces.

17:58

So back to, you know, number one was repetition filter to figure

18:02

out what are you doing constantly? What are your team members doing all the time and identify what they are

18:07

and try to automate those bad boys. Mental model two is the time to value ratio and figure out

18:12

what's your time to the value.

18:15

And then the output. If the number's higher, go get that thing automated or delegated somehow get others

18:22

on your team to start thinking like this as well, because you want efficient

18:26

people on your team, not just yourself. Don't.

18:28

Don't hoard this information to yourself. Go share this episode with them.

18:31

I promise you they'll like it. And then mental model number three is the creativity spectrum.

18:36

So you could start thinking more creative about what you're working on right now.

18:40

So you're not feeling stuck on anything.

18:43

Cause that's the thing we don't want to get stuck or paralyzed because.

18:46

People and business owners, anyone in this day and age everything's speeding up and

18:51

this is the way you got to start thinking. Uh, AI, the tools changing all the time tools are changing.

18:57

The technology's growing, but the big thing is if you understand how to

19:00

think with AI, and then he put it all together, that's where thing, that's

19:05

where the magic is going to happen. And then that's where you can start communicating with your

19:08

team and thinking more creatively.

19:11

Uh, elevated. And, um, I mean, this is, it excites me.

19:14

The next 12 to 18 months is going to be a radical shift in the way of

19:19

how we all interact with each other.

19:21

But. Uh, in business. I mean, the whole thing is.

19:24

AI is not going to take your job. It's not going to take your business.

19:27

It's the people, it's the business owners and the teams like this.

19:32

Who are going to leap and you know, they're going to, they're going

19:35

to take the, the, the, the ring. You know, they're, they're going for, they're gonna leap.

19:39

Past others who are not thinking like this, or, uh, messing around

19:43

with the tools right now with this kind of a way of thinking.

19:47

So that's what I got for you. I'm going to wrap it up there and just going to remind you there's two things.

19:52

So make sure to go to digitalcafe.ai/jf to get Mike's

19:58

book, which I am featured in as well. And it's a great playbook.

20:01

It's a great starting point to really dive deep.

20:04

Into more of this thinking, but also get very specific in the doing as well.

20:08

So go to digitalcafe.ai/jf go through the chat prompts.

20:15

It's I promise you it's going to be a light bulb moment.

20:18

You're going to see the type of technology that we're building as a team.

20:21

And this is what I've been focusing a lot of my time on outside of this podcast.

20:25

Um, a lot of people have asked me, what the heck are you doing these days?

20:27

Well, it's working with Mike, Brad and the crew there because.

20:32

It's exciting. There's this moment in time right now with AI and this whole kind of like wondering,

20:37

like, what do I do with this technology? How do I arrange the pieces?

20:40

Well, it's like, this is what we do day in and day out.

20:43

And it's been. It's awesome. Yeah, it keeps me up at night and in a good way.

20:47

So, uh, go see what we're doing there. And then, uh, the second part is to.

20:52

You know, obviously like subscribe, pass this episode around to anyone

20:56

you think that would benefit. I would start with your team members, think of one person on

21:01

your team, pass it over to them. One, a business partner, someone else that's needs to see it, send

21:06

it to them, share with the list. That'd be cool because there's going to be more to come.

21:09

And the thing is I want to give away free content.

21:12

That's what I'm all about here. I've always been, and I want to elevate what you're doing

21:16

in your life, in your business. And, uh, make sure that you're making the most out of it.

21:21

And AI is such a great opportunity to do it.

21:23

And, um, I hope you see the light to. So that's it until next time, next week, when I'm back with another one of these.

21:30

Theme episodes. It's going to be good.

21:33

So back peace.