0:00

there is never too many people talking about one topic because

0:05

someone's going to resonate with you versus those other

0:08

thousands of people or even millions of people who are

0:11

talking about the same topic. People will be drawn to you because of who you are So yeah, my advice

0:18

would be just hey figure out what you really enjoy what you could

0:21

geek out on all day long Start creating content around that.

0:29

In today's world, online customers, and everybody

0:31

expect personalized support on every channel and in every way

0:36

they want it done right now. But the problem is most solutions out there don't

0:41

allow that to happen. They're not delivering.

0:43

So your customer service reps are struggling to stay

0:46

productive and your customers honestly, just aren't as happy

0:50

as they probably want somewhere. Now's the time to change that this is exactly why there's a new AI

0:55

powered service hub from HubSpot.

0:58

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1:01

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1:14

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1:17

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1:30

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1:57

.

2:00

trenches of starting businesses, transitioning businesses, and doing

2:05

a lot of the things that you have asked me to cover on this podcast.

2:10

So I've been getting a lot of feedback and what are

2:12

the most common things are? How do I start business?

2:15

You know, and, and mainly a coaching expert, online course kind of

2:19

business, or maybe transitioned to that and, and understand what.

2:23

What should I focus on? What are the priorities? What should I be spending my time on and what shouldn't

2:27

I be doing as well? That's why I brought Kira Palmer onto the podcast.

2:31

And she has lived this at an early age.

2:34

It was crazy. She actually had cancer is 16 years old.

2:38

And at that early age, she started, uh, she had to do

2:41

things differently and focus. And you can tell this, carried her into all the different ups

2:45

and downs in business as well.

2:48

And I love how bubbly and happy she is because I

2:51

could genuinely see that. It's from doing the work and she's going to break

2:56

down all these different things of how she did that.

2:59

Failures and successes included and make it very

3:02

actionable for you as well. She also runs all of the content for Kartra, which I've, I've talked to

3:07

you about on this, and they're one of the partners of this podcast and

3:12

a lot of my clients, and we have some projects in there as well.

3:15

And she's talking about how, uh, that's been just such a great tool

3:19

for starting it's not required, and this is not an ad by any means.

3:22

This, uh, this talk, but I want to just make sure that you're

3:26

aware that, um, she knows a lot about this and we'll talk

3:29

about how that could be a tool. If you want to try it out, there's a 30 day free trial to

3:33

start and try out Kartra it's [email protected]

3:39

slash Kartra. That'll get you there.

3:41

You'll see the page. And you'll see you'll, you'll leave this episode with a whole

3:45

bunch of actionable steps. And then if you want to take that and run with Kartra as well.

3:49

Well, you got the tool to do it as well. So enjoy this.

3:52

Kara is awesome and hope you go away and put some stuff in action.

3:56

See that. I'm stoked to have you here, Keara.

3:58

And you know, you, you have, you've done so much in, you know, it seems

4:04

we're just chatting and just kind of goofing off back and forth,

4:07

talking about the people we know.

4:10

you know, I'll just throw out some names like AJ Roberts is a buddy

4:12

of mine here in town, San Diego. You know, we both are collaborating with Carta in different ways.

4:18

We'll talk about that, but it's like, I want to talk about

4:21

your story and what you've done throughout the years that

4:25

like you've navigated, I feel like many different business

4:28

models and a topic that shows up a lot here on the show.

4:31

It's like, Hey, how do I. Start a business most effectively, like mindset all the way into

4:38

the tactics, maybe the tools. And then also how do you maybe reinvent yourself?

4:44

Maybe you're going in a direction that's just not really you

4:47

or it's just not working out. And like, how do we change things up?

4:50

So I felt like, like you're, you're a perfect pick for,

4:53

for chatting exactly that. Yes, this will be fun.

4:57

I'm excited to be here. Yeah, so tell me about like give you give me the quick like, you

5:02

know elevator pitch of you just to kind of set the Scene and then

5:05

we'll kind of dive into some stuff Me as a person.

5:09

I live in Greenville, South Carolina.

5:13

I'm married. I have a cat right now.

5:15

That's my, that's my only child for now.

5:18

I do content marketing for Kartra.

5:21

I've been an agency owner marketer for a while.

5:25

even worked for Tony Robbins as a coach.

5:29

but everything is ever evolving.

5:31

Everything is creative. Everything's fun.

5:34

and that's a little bit about me. My name's Keara, by the way.

5:38

Welcome welcome. Yeah No, it's, you know, well, what you've done, you've like, so media

5:44

marketing and doing your own stuff.

5:46

I know you held retreats. Like I, it seems like you've done a lot of cool stuff that,

5:52

and, and talk about maybe some of the elements of when you

5:55

started, but also these points of transition, because I know

6:00

you've had ups and downs. And I'm kind of curious of some of those just to kind of set the scene.

6:05

When I started, it was definitely a really low point in my life.

6:10

I felt like a train wreck. Don't we all.

6:14

Yes. but back, back in the day, it was like 10 years ago.

6:20

I had survived cancer and it was just a very confusing time because

6:25

I was very young when I had cancer.

6:28

So by the time I survived, I was 18.

6:31

and then I just kind of went off to college like

6:34

everybody else did in my town. But I really never put any thought into the future.

6:39

So, by the time I graduated college, I was very confused.

6:44

I became a personal trainer, because I was gung ho about

6:48

just transforming my health. And, at that time I was living in Philadelphia cause I grew up in

6:56

New Jersey and that's close, and I was personal training clients.

7:01

But every time I drove to somebody's house to train them,

7:05

I would, well not every time, but oftentimes I would wind up

7:08

getting a parking ticket that costs more than the amount that I

7:12

was paid for my training session. wow.

7:15

Yes, that's, that's really insight.

7:17

You know, motivating. it was.

7:20

So here I was trying to like reinvent my life, do something I

7:24

love, get healthy in the process. I was passionate.

7:27

But I could not pay my bills. So one of my buddies, AJ Merzad, he was a founder of online super coach,

7:35

which taught personal trainers how to start an online business.

7:39

He saw that I was struggling. He said, Hey, I'll hire you to.

7:43

YouTube things, sit in your bedroom, try to figure out how

7:46

to do this marketing thing. Try to launch a thing called a podcast.

7:51

and all of this stuff was new back then.

7:53

So he paid me the amount that I got paid as a personal trainer and

7:58

I didn't get any parking tickets. That's

8:01

that's, that's how I started learning how to do marketing.

8:05

Yeah, a way to start.

8:08

Obviously, you did like the gorilla. Just like, you know, just, I don't know.

8:11

You did it the hard way. You know, going out there, driving.

8:14

Obviously, getting tickets. You knew the tickets were probably coming, too.

8:18

But you were doing the work anyway, huh? Yeah. so I was always frantically looking at my watch like,

8:23

Oh no, I'm two minutes over. but they get you.

8:26

They get you in Philadelphia. but yeah, eventually one thing led to the next.

8:30

You know, I of course learned that I needed to invest in myself

8:34

and I couldn't just patch things together through YouTube or

8:37

podcasts or books if I really wanted to play at a next level.

8:42

And there's always a next level, so.

8:45

I started investing and, and yeah, it's been beautiful

8:49

and a mess and beautiful. but that's life and that's, it's, it's, it's it in a nutshell.

8:55

And you know, like, and we're smiling, we're

8:57

laughing and stuff like that. But you know, it doesn't take away the fact that,

9:02

life can be tough and real.

9:05

And, I don't know, like, I kind of want to go back if you're

9:09

open to it, talking about the cancer thing so young in life.

9:13

I mean, I would imagine that. sets a pretty crazy foundation for the rest of your life.

9:18

And some of the stuff you're talking about here, like getting

9:20

help, transforming kind of the way you think and, and yeah,

9:23

getting support in general. Yeah.

9:26

I learned that I felt very different from the people around me, mostly

9:30

because I couldn't relate to what they were going through.

9:34

for example, if you're 16 and you're at school, then someone's

9:37

talking about a breakup or they're talking about a sports game.

9:40

Whereas, you know, My conversation was more of like, you know,

9:44

Hey, am I going to survive this?

9:47

You know, disease that I have. So, and eventually I could not go to school anymore and I, had

9:53

to get homeschooled, but I think because of how kind of different

9:58

I started to feel, and also how precious I realized life is.

10:04

I. I decided, once I got, once I graduated college and kind of

10:09

got my, wits about me, I started realizing like, Hey, life's short.

10:14

I want to do something I love and that might be completely different

10:18

and I might get criticized for it, but I'm going to go for it.

10:21

And that's like what you just said there is something I feel

10:24

like people, what, halfway through their life or never

10:28

realize, you know, it's like, Oh, wow, I just wasted away.

10:32

Not wasted, but it's like life went by so fast.

10:34

Like, it's quick. It's, it's precious.

10:37

Anything can happen. So like, that's, yeah, what are some, let's talk about that

10:43

because I feel like this is a big topic on the show are people in a

10:46

business that might like Be due for transformation, but maybe they don't

10:50

realize it They haven't taken the time to analyze their situation and

10:55

it doesn't have to be cancer That is the wake up call but like something

10:59

Anything could be a wake up call, really, you know.

11:02

Someone could pass away, it could be a disease, it could be something

11:05

extreme like that, or it could just be the fact that you don't

11:08

want to tolerate another day living in the shadows of yourself.

11:14

that could be a decision. You know, I always, believed in that Ralph Waldo, Waldo

11:19

Emerson quote that says the universe conspires, once you

11:22

make a decision, the universe conspires to make it happen.

11:26

So if someone right now is feeling maybe they're stuck in fear or.

11:30

You know, have this dream they want to pursue, but something's

11:34

been holding them back. Usually it's, usually it's ourselves, you know, and I've

11:39

been guilty of this too, in different ways in the past.

11:42

but if you make a decision, like, you know what, I'm going to do this.

11:45

I'm going to make it happen. Then any of us can do it.

11:50

It's a decision like you said and like I mean you didn't have

11:53

any other choice obviously at 16 and that You know in high school.

11:57

You're so young anyway, and I I doubt you really knew what you

12:00

wanted to do with the rest of your life because you're just surviving.

12:03

Like you said, you know, you're in the moment.

12:05

And the beauty is we don't have to start from a completely clean,

12:11

Blank empty slate because we get to pick up different talents and

12:15

skills along the way, and then kind of blend them up in our, in our

12:19

brains and in our soul and like figure out which skills we want

12:23

to take with us, which we don't.

12:26

And so that was, what was great was, you know, marketing.

12:29

I had no experience with it when I got pulled into it.

12:33

But I did know that I used to enjoy writing and I did know

12:37

that I like to do some graphic design stuff on my computer.

12:41

And so these things just started coming together and, you know,

12:45

eventually as you kind of reinvent yourself at different stages in

12:50

life, That'll continue to happen.

12:53

So yeah, it's beautiful how life unfolds and you pick

12:57

up so many different talents and wisdom along the way.

13:00

Yeah. And like you did, you jumped in, you just figured it out.

13:04

You obviously luckily had someone, but it wasn't luck.

13:07

You obviously made it happen by putting yourself out there.

13:10

You had someone to fund you in learning this stuff,

13:14

but you still did the work. And obviously that's like a ton of work.

13:18

I was single at the time, thankfully, because I would just

13:22

be on my laptop from like six in the morning till 10 PM at night.

13:28

And I just, Wanted to learn everything that I could.

13:32

I went to coffee shops. I'm sure a lot of people can relate to going to coffee shops And I

13:38

remember I even cried once when I was trying to learn Facebook ads.

13:41

I was like, this is so frustrating But I need to figure it out

13:46

Yeah, I think everyone's kind of been there at least

13:48

Google ads, Facebook ads, YouTube ads, or just whatever.

13:51

It's starting a podcast. Really could be anything.

13:55

I know. It's yeah. So give, give, you know, give some love to that next person in the

13:59

coffee shop that looks stressed and hunched over there and their

14:02

Yes, yes. Send them free coffee.

14:06

seriously, like they're going to change the world somehow.

14:11

That's great. So where did that lead you? I mean, so you started off learning a ton and you were

14:16

kind of sounding like you were kind of mentored along the way

14:18

as well, which is super smart. Yes.

14:22

where did, where'd you go from there? Because I know you've done all sorts of fun stuff that kind of, yeah,

14:27

led you in different locations too. Yes.

14:30

eventually I moved, Like away from being behind the computer all of

14:36

the time for that company I was working for I started doing Some

14:41

speaking for them and then I was coaching for the company teaching

14:44

these personal trainers how to start an online business So again, that

14:49

was like 10 years ago Eventually, I felt like I was stuck and I wanted

14:55

to kind of break through to a next level so I I, I got certified in

15:01

neurolinguistic programming and as you know, when you go to different

15:05

events and invest in yourself, one thing always leads to the next.

15:09

so yeah, eventually I wound up, I wound up working for Tony

15:13

Robbins next as a results coach, and then that was just another,

15:18

place where I got and I loved it.

15:21

I was coaching and I realized that probably 99 percent of the clients

15:26

that I spoke to on the phone. Their goal was to start their own business and

15:32

to start their own thing. And I couldn't offer any consulting advice about business, which

15:38

made me just want to, like, I wanted to jump out of my seat

15:41

and be like, here, let me tell you some marketing strategies.

15:45

but obviously you can't, when you're a coach, you got to do

15:48

your job and it was an awesome job, but eventually I decided,

15:52

you know what, I'm going to open up a marketing agency.

15:55

so I did that, just started creating everyone's.

15:59

for them, built a team there of just awesome women doing great work.

16:05

yeah, that eventually joined Kartra. huh.

16:07

Oh, so that's how it all kind of mashed together right on.

16:10

Yes. I mean, so like if you were to speak to that person that is,

16:16

cause I know there are people listening and watching right

16:18

now cause I hear the feedback. Cause I've, I've been asking for like, Hey, what's the

16:22

one thing you want to learn and like really dive in.

16:24

And this is the number one thing is like start a business for

16:28

themselves or that transition thing.

16:30

We kind of talked about it a little bit, but like when starting

16:33

from scratch, I mean you talked about the power of learning

16:35

and just getting in there. Yeah. What are some other maybe principles or things that you've picked up

16:39

over the years that you would tell yourself, like, you know, 10 plus

16:43

years ago, this is what I would do. hone in on what you enjoy and, just start, I mean, in today's age, just

16:52

start creating content around it. Hmm.

16:55

there is never too many people talking about one

17:00

topic because someone's going to resonate with you versus.

17:04

Those other thousands of people or even millions of people who

17:07

are talking about the same topic People will be drawn to you because

17:11

of who you are So yeah, my advice would be just hey figure out what

17:15

you really enjoy what you could geek out on all day long Start

17:20

creating content around that. We all have a phone.

17:23

if we're listening to this, we all have a laptop hope.

17:27

Well, maybe not, but most of us have a laptop.

17:29

So like, just get out there, use these tools that you have.

17:32

It's, it's free to get off the ground and start making money.

17:37

It's a good point. It, especially YouTube.

17:40

Like I love YouTube. The fact that like they're pushing the podcast side

17:43

of things now, but like you said, everyone's got a phone.

17:46

It's usually the best camera you have around that you own anyway.

17:50

It's probably better than your webcam most of the time. So it's like.

17:54

And it's, you've either, you've paid for it already

17:57

and YouTube's free, like you said, so just start publishing.

18:00

I mean, Yeah, and I, I was listening to someone on your podcast,

18:06

Joe, one of your guests who was talking about taking small

18:09

steps and doing the thing. Stacey, Lauren,

18:11

Yeah, I really liked what she was saying.

18:15

As she was saying, Hey, if you're not comfortable just going ahead and

18:18

publishing a video today, why don't you just record yourself, today?

18:24

And, and only you're the only one who's going to watch it.

18:27

And then maybe tomorrow you'll publish it to YouTube, but

18:29

you'll put it as unlisted. And then maybe the next day you'll publish something

18:33

and have it be public. But the bottom line is she was talking about baby steps

18:38

and I really appreciated that.

18:40

Yeah, that's, thanks for listening by the way.

18:43

And calling that out, cause you're right.

18:45

Like, that was my baby steps. I remember that. I was like looking, it was before the cameras, I'm too old.

18:51

before like the phones had cameras and all that.

18:53

It was like the flip cams. I don't know if you ever Yes, of course.

18:56

I love those. But like, they had the red light.

18:59

I'm like, make the red light your friend. You're just talking to your buddy, you know.

19:02

And, yeah. Most of those videos would never get published, but

19:06

at least I can watch them. I don't even. analyze them probably too much, but

19:10

Yes. We're we're our own worst critic.

19:13

I mean, there's a saying for that for a reason, you know, and And you

19:17

still kind of you're always that I would say but the fact is just like

19:20

do it Anyway, throw it out there people aren't looking that closely

19:24

A hundred percent. People are so focused on their own lives.

19:27

Yep that it's very seldom that someone's really gonna look at your video and,

19:32

and spend all day like, Oh my gosh, do you see what shirt she's wearing?

19:36

Or like, that wasn't right. Or like, who cares?

19:40

Nobody cares. They're so focused on their own lives.

19:42

So if you can create content that's helping someone with their life,

19:46

helping them succeed in some way, then you know, you'll resonate the

19:50

right, you'll attract the right tribe that resonates with you.

19:54

And it all just grows from there.

19:56

It does. And there's an audience for everybody.

19:59

And, and like I was watching the, the old, found what

20:01

Jack Dorsey, the founder of Twitter gone now from Twitter.

20:05

But he was talking about something recently.

20:08

It was like the death of the follower. It's like followers aren't really a thing.

20:11

It's more like the platforms and your media will capture

20:15

the attention of the right people at the right time.

20:18

And I'm sure they'll follow certain people will, but I'm

20:22

finding that trend even in podcasting and YouTube is like

20:25

people will dip in and dip out for the right content, the topic.

20:29

of course, this is all why you should have an email list and

20:32

be able to capture them and follow up, outside of media,

20:36

which we'll dive into some of the models that you'd maybe.

20:39

You know, frame around the media you're talking about for

20:42

a business, a coaching business, expert business, which is a

20:46

lot of what you deal with. But like, yeah, I guess talk about that a little bit like

20:50

this, like how you approach media in terms of topics.

20:54

Cause you going back to what you said, it's like do what you love

20:57

and what gets you all excited. It's like, I wouldn't argue that one bit in terms of a

21:01

business, but also the content. Cause that's going to show with your content and what you do in your

21:06

business and we'll have longevity. 100%.

21:10

Yes. So, I am the content marketing manager for Kartra, which is an

21:15

all, all in one marketing platform.

21:18

And what we do there is a hybrid of different content

21:23

marketing strategies. a creator who's getting started.

21:29

I would not recommend to do all the strategies.

21:32

number one, usually we're all bootstrapping when we get started.

21:36

You're very blessed if you're not, but typically as a team of

21:40

one, maybe a team of two or three to five, you gotta find what you

21:46

enjoy and run with that platform.

21:50

So if you love writing, Then consider blogging, you

21:54

know, ranking, through SEO.

21:57

If you love creating videos, maybe do it on YouTube.

22:01

If you like short videos, reels,

22:03

Mhm. you know, whatever you're, you're interested in podcasting, Joe,

22:09

like you rock at podcasting and this has, you know, gotten you

22:12

so much traction, but the thing was you were consistent with it.

22:17

True. Yeah. whatever you do, do it consistently for the long haul, knowing there,

22:23

there eventually will be a payoff.

22:26

As long as you're truly doing what you love and you

22:28

know your stuff, then that's eventually, usually gonna happen.

22:34

So stick with it. Hey I'm going to pause the episode really fast and shoutout

22:38

another show that's on the podcast network over at HubSpot.

22:42

It's the audio destination for business professionals.

22:45

This is Mistakes That Made Me, it's hosted by Eman Ismail

22:50

She is interviewing successful business owners and talking about,

22:53

Hey, what are those mistakes? What are the failures? What are the things that you hate to talk about

22:57

that we can all learn from? I mean, like with piano it's do you like to talk about your mistakes?

23:02

Probably not. Well, that's what she's talking about and it's going to be there.

23:06

It is there waiting for you to listen, so you can learn from

23:09

those lessons and learn how to get past them or navigate

23:13

around those big boulders on your own journey to success.

23:16

So, Go listen to Mistakes That Made Me wherever you get your podcasts.

23:21

Hey, if you're looking to unlock some more income in

23:24

time, freedom, then I want to tell you about Kartra.

23:27

It's the ultimate all-in-one business platform for online success.

23:32

Now with Kartra, you can create stunning pages and funnels.

23:35

You can automate your marketing launch, online courses and a

23:38

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23:41

Now Kartra has every tool you need to scale.

23:44

It's super easy to use. And right now you could snag a free 30 day trial plus a 20%

23:50

discount on your first payment. When you use this URL it's www.hustleandflowchart.com/kartra.

23:59

Again, that is hustle and flowchart.com/k a R T R a.

24:05

Alex Hermosi talks about it pretty often.

24:07

It's like, just, just stay in the game.

24:09

And as long as you're in the game, like, at least some people

24:13

will be aware of you, and another friend, Roland Frazier, talks

24:18

about this pretty often, and it's like, yeah, the second you stop.

24:21

Giving value to people. It's like, you kind of get forgotten because there's

24:24

other people that will show up. So it's like, as long as you can still always show

24:29

up and give, give, give. And that's why I love media podcasting.

24:32

It's like, you're giving on, on, on scale, you know, on steroids

24:37

here, it's like, and then with repurposing like clips and all

24:40

that, it's like, boom, now you can hit all the platforms, but

24:43

it's like, nail this first.

24:46

And that's a beautiful thing is once you do have a team, then you

24:50

can start to have other people repurpose your content for you.

24:54

But you need the content first, getting on the ground, writing

24:57

the emails, writing the blogs, making the reels, whatever it

25:00

is, whatever lights you up.

25:03

you can repurpose that indefinitely really.

25:07

Yeah, 100%. And now with AI tools, like I've talked about a lot of them,

25:12

obviously cartridge has got some cool AI tools built in now, but

25:16

like on the media side, you got like Opus clips, which, you know,

25:19

you throw in your, your whole video or audio, and then now it's going

25:23

to dice it up in every which way and even has like social scheduling

25:27

and all that, you know, I'm Oh my gosh.

25:29

it's like, that's like 19 bucks a month.

25:32

And I have to just tell my wife this for her business.

25:34

I'm like, yeah, that strategy you're trying to come, like that

25:37

tool kind of just handles it. Oh my gosh, take my money

25:41

Right. I know I'm going to have the CEO on pretty soon.

25:46

I'm working on that. So like, yeah, we'll, we'll talk about that more, but what are,

25:51

yeah, like, I mean, as a team of one, that's, it's the hardest

25:54

thing in business to do, you know, you're kind of siloed, but

25:57

like, again, coaches, would you recommend, I'm sure get around some

26:01

people, some coaches, maybe groups.

26:04

it's really difficult to get started on your own if you're

26:08

not rubbing shoulders with others who have A similar goal that

26:12

you have and who have experience doing what you want to do.

26:17

You know, if you are talking to people who, who haven't produced the

26:21

results that you want, and they're giving you advice, then it's sort

26:24

of like the blind leading the blind. So, Rubbing shoulders with people like you, coaches, consultants,

26:32

experts, investing, investing in tools, investing in software.

26:38

Like you just mentioned something that's 19 a month

26:41

probably saves hours of time.

26:45

Oh yeah.

26:50

So investing in the right tools, software, the right, masterminds or,

26:56

courses that feel aligned with you.

26:59

Then, I think that's a great way to go.

27:01

Finding people who have the results that you want, learning from them,

27:06

traditionally or non traditionally.

27:10

and again, like using whatever tools it takes to produce

27:14

the results that you want. Yeah.

27:16

Yeah. The consistency and everything. I mean, that's like, I, you brought that up and that one

27:24

thing alone is the game changer.

27:26

I know on this show, this podcast, and I would say it's most creators,

27:29

people on YouTube as well. I mean, any business, right?

27:33

You have an email list. You want to be consistently following up with them and staying

27:37

staying on top of their mind. I mean, if not, there's a lot of noise out there.

27:42

And that's that's I think maybe that talking to that, like, what do you

27:46

think about with a I and how easy it is to I mean, it's it's easy and

27:52

not easy to create content, right? Like, it's really easy to crank out a bunch of a I content and

27:58

then that creates more noise. I feel like that maybe can deter people from wanting to even it.

28:03

Yeah. Pursue the whole media route.

28:05

What do you think about that? Yeah,

28:10

if you can't beat them, join them. I think AI is great.

28:15

I mean, it saves me hours or I used to bash my head against the

28:19

wall when I would write copy.

28:22

and I'd have to write copy all day in the past.

28:26

And just the, the greatest enemy for me was just that blinking cursor.

28:34

so I think using AI to create rough drafts, using AI to create

28:40

outlines, there's so much more that you know, Joe, than I do

28:44

about AI, because that's your jam. but all I know is that, hey, AI is not going to replace you, but people

28:52

who use AI a hundred percent will.

28:55

There you go. That's true. Well, walk me through, like, how would you approach, you know,

29:00

like the blank cursor or the blank page syndrome, you know, with

29:03

like copy, because like writing any kind of copy, I feel like

29:06

everyone listening can relate. So like, what's your simple process?

29:10

Because it's perfect for you. And don't worry about like, we all know more than each other

29:15

in different realms, but like, what's the cure process in your

29:19

The cura process is to write, I'm not going to curse,

29:23

but a crappy first draft. That's good.

29:27

instead of what I used to do, I used to try to think of the right

29:30

words and make it sound good. now, because I know I have AI to help me now, I'll just write

29:36

a really crappy first draft. So I won't even allow a blank page to exist.

29:41

I'll just go in there and say, Hey, how you doing?

29:44

You know, we just, created Kartra AI.

29:46

It helps you create copywriting for pages and,

29:50

and emails within seconds, you know, that's an example.

29:56

And then I'll take my crappy rough draft and put it into something like

30:00

chat GPT or Jasper AI I use as well.

30:05

And I'll just ask it like, Hey, can you write something

30:08

that's in the same voice and tone as this, but make it flow

30:11

better, make it make more sense.

30:14

And I'll just keep writing. I'll just keep asking questions and prompting it to refine the

30:19

output further and further until it's usually good enough where I

30:23

can put something on the page and make tweaks or paste it to another

30:28

AI tool and have that make tweaks. until finally it's a really solid draft for me.

30:34

I like it. I mean, that's, it's, everyone can do that.

30:37

And what I like to do is kind of like that same thing, but like all

30:41

instead of typing, sometimes I'll just like ramble and I had some

30:44

episodes on this, but like I'll record a loom video just for myself.

30:48

And like, this is something actually loom just came out with some AI.

30:52

That's pretty dang cool. I haven't tested it enough, but go peek at it if you want.

30:57

But like a loom video looms free, you know, it's like you can do that.

31:01

Ramble, take the transcription and like throw that into a clod or, or

31:06

chat GPT or something like that. There's some other tools to cast.

31:10

Magic's a good one that I love. Same kind of thing.

31:12

You can like ramble and it will give you all outputs of other things.

31:16

yeah. wow. That's like a million dollar strategy right there.

31:19

That's amazing. it can be if you implement it.

31:22

Yeah. Cause I like to, I like to walk.

31:25

I'm most creative when I walk and not when I'm just

31:27

like sitting at a desk. So like going for a walk, talking to your, in your loom

31:32

or your voice app and, you know, transcribing that, putting it in a.

31:37

Yeah. Wow. And it, maybe it, does it automate the transcription?

31:41

It can like a cast magic does that one.

31:44

That's a tool that I use. I would recommend it. those guys have been on the show as well too.

31:49

So Next level, Joe. Ah, get on it.

31:52

I mean, that's the thing. It's like anytime I can get away from screens and this

31:57

is why I love coffee shops. It's just there the other day.

31:59

Like I was like, man, it's so weird how more productive I feel when

32:03

I have like the smaller screen all the way to no screen is like,

32:08

I feel like the most productive, but if I can capture, it's all

32:11

about the capture of the things. Cause, and I think that's like death of all great ideas

32:16

lives in our heads, you know? So you're like, get them out somehow, but let it

32:20

So true. Yes.

32:23

I love that's what I think about often, I don't know,

32:26

me I'm happy. It's not just me, but,

32:29

about it. good.

32:34

Yeah. Yeah. Well, shoot. I mean, when it comes to, so that's like the content side as

32:39

you're getting into, cause we were talking about, you know, Kartra,

32:42

but also yourself and you are one.

32:45

And it's like a coach, you're an expert. And I am as well, I would identify as that.

32:50

And I think a lot of people. consultant, what more of the model?

32:54

So we're talking about the media side, kind of getting started.

32:57

So as we get into now, like after media, what are some next steps

33:02

that you see in the customer journey, but also I guess the,

33:05

the entrepreneur's journey. Yes.

33:08

Great question. so the content is going to create that brand awareness and it'll

33:14

get you traffic, especially if you're pointing that traffic,

33:18

let's say from Instagram to a page, then you want to have

33:23

some sort of a sales funnel.

33:25

Maybe it's a landing page where people can opt in

33:29

for a free exclusive.

33:32

Podcasts with Joe talking about all his favorite

33:34

AI tools and strategies. and people can only get that, for example, through your, through

33:41

your email list, your sales funnel. So once people land on that page, they opt in to get your free

33:49

guide or your free, whatever it is, free recording podcast.

33:55

then you can follow up with emails.

33:58

Let people know a little bit more about your business

34:01

and like relate to them. More importantly, create a connection with them, deliver

34:07

value through emails consistently, when you pair that email

34:13

touch point consistently with your content strategy that

34:17

they've already engaged with. So they're probably going to see more of it on

34:20

your feet on their feeds. The more they engage with it.

34:23

Now you're top of mind. Now you're becoming more of an expert.

34:27

And the more consistent you are with that, just like Joe

34:30

has been with his podcast, then eventually you can, you know,

34:34

promote something, let people know there's something for sale.

34:38

Selling online courses is an extremely profitable

34:42

business right now. Just teach what you know, monetize your knowledge.

34:46

That's what we're all about at Kartra is like the beautiful

34:49

thing is any average person knows a lot about something.

34:56

All of us do. So when you share your knowledge, you can monetize that.

35:00

Through a membership community where you share something month

35:03

to month, maybe special, special group trainings or whatever it is.

35:10

maybe you share an online course just straight up and have

35:14

video modules with downloads and activities people can do.

35:19

Or maybe you do a coaching or consulting and

35:22

actually offer services. And that's not necessarily monetizing your knowledge, but

35:27

it is monetizing your skillset, monetizing the wisdom you have

35:31

in that specific profession. Maybe you sell a mastermind.

35:35

I don't know what it is. Retreats. That's what I used to do.

35:38

And I got to get back to it, Joe. I want to see them and we'll talk about it briefly too.

35:43

Yeah, that was so fun. but anyway, that's, that's what I would recommend.

35:48

So in summary, I know I rambled a bit, but got to make content

35:53

so that people can vibe with you. People can discover you take that traffic, send it to some sort

35:59

of a sales funnel to get people on your email list, give them

36:03

exclusive value, continue to connect with them consistently email.

36:07

You could do text and then have some sort of a conversion.

36:12

Mechanism, whether that's a webinar, whether that's a sales page,

36:16

and then on the backend you've got a product, online course,

36:19

digital products, whatever it is.

36:22

It's super scalable too. Like all that stuff you talked about, obviously they vary,

36:25

you know, if you're doing masterminds of retreats, you can only do so much with your time, but at the same time.

36:32

That could just be part of your funnel. And

36:34

Yes. cause I know, yeah. Kartra of course can handle all of that and more.

36:39

And I know there's templates, all that fun stuff.

36:41

I've used it a ton. I know you're using it.

36:44

Obviously you're working there, but also your clients.

36:46

Yeah. I have clients as well. something that I know I've used it a lot for is

36:51

affiliate marketing as well. you know, to getting, getting affiliates to promote my thing,

36:57

but also me as an affiliate to a whole bunch of different

37:00

products that have used Carta. It's easy.

37:03

I like the fact that the stats are great, but I don't know if

37:07

there's anything on that front in terms of affiliate traffic,

37:11

but also just other traffic, getting awareness to offers and.

37:15

With media, obviously it's a huge thing as well,

37:18

Yeah. I mean, that's a great point, that you mentioned.

37:21

'cause a lot of times, I, I don't think about affiliate marketing.

37:25

Because that's not something that you're going out and creating yourself.

37:29

the cool thing about affiliate marketing is you don't have to

37:32

really create much of anything.

37:34

You can take a product that's already been created and then you

37:37

can sell that for a commission.

37:41

and I love the, the markets that are becoming more and more.

37:45

Joe with the micro influencers who are getting paid to

37:50

promote different products. so you don't even need to have a massive following to really tap

37:56

into a growing market right now.

37:59

you could become an Amazon influencer, for example, set

38:02

up a store front. Yeah.

38:04

So there's just this whole, growing, you could be a content

38:09

creator, like creating CGC videos for different companies

38:13

or UGC, user generated content for products you've purchased.

38:19

yeah, there's so much that is kind of like related

38:22

to affiliate marketing. That is this whole industry that's absolutely blowing up right now.

38:27

And it's very exciting. that's, that's honestly, it's, that's how it started.

38:32

That's how it's, it's true to podcast has been layered with

38:37

affiliate marketing in so many ways. And.

38:39

Yes. I mean, it's, I think it's like one of the cool, if you have media,

38:44

it's, I want to say the easiest, but it's one of the most organic

38:49

ways to kind of integrate into your media and talk about cool stuff that

38:53

you genuinely use and you love and you know it's going to help people.

38:57

It's like no one loses there and you don't have to necessarily

39:02

fulfill on the product. Maybe you do some support or whatever.

39:05

I mean, there's always creative things you can do, It's a really beautiful thing.

39:09

Just sharing what you love and then watching checks

39:12

come in every single month. I have done some affiliate marketing in the past, especially for Kartra.

39:18

And it was just awesome to, just get paid and to almost forget

39:22

that that was like a source of income, that would come to me.

39:26

I would just. Like see the money in my account and be like, oh wow.

39:30

Yeah. Nice. We're going out to dinner tonight We're going on a vacation

39:36

Or like my car payments paid off

39:38

Yes know like for the month? Oh, Yeah, oh

39:43

So like because that's how I saw that's like ever since I started

39:46

my business is like how do I chip away at the expenses or cool

39:49

things I want to do or stuff I got to pay for and then it's like

39:54

You And I've promoted software for a long time, a whole bunch

39:58

of different tools and platforms. And the cool thing is that most are recurring.

40:02

They pay you for a long time, especially if it's a good,

40:05

you know, a good, software. People aren't going to leave.

40:08

It's a, like a core tool in their, in their whole workflow.

40:11

So it's like, great. That means I can kind of start to anticipate my runway

40:16

with that, that, revenue.

40:18

And. Yeah, so a lot of people ask about affiliate marketing as well.

40:23

So I feel like it's, it's one of those like mysterious

40:25

things until you get in there and make it your own beast.

40:29

Because there's so many ways to dice it off, too.

40:31

Yes, it's a beautiful thing. And like you said, Kartra does it really well.

40:36

And they're, they're really growing in that area as well to make it more

40:40

and more powerful to people, for our customers to have like an army of

40:44

people selling their stuff for them.

40:47

and then also, you know, we have affiliates, people who, Kartra.

40:53

So yeah, everyone wins. Like you said.

40:56

I mean, it's a great business. I Yes.

40:59

So. Well on the, since we're talking about Kartra, because I want to

41:02

go back to your retreats and kind of like what you did do and what

41:06

you will be doing soon, I bet. I'm just going to put it out there.

41:11

what are some, I know AI is obviously wrapped into a lot

41:14

of tools these days and Kartra now has the whole, what, writer

41:19

built into it now to basically support with what we were

41:22

talking about on the copyright. Right. Yes.

41:25

any other, features, like things that we should know about that's

41:29

coming or in there that maybe are lesser known that we haven't

41:32

talked about, and then we'll give people a way to join too.

41:35

Well, I can't spill the details of the future,

41:38

but they are really great. We are, investing a lot into our platform to make

41:44

it better and better. We're listening to our customers and, creating things

41:48

that make it a lot easier for, anyone to earn online.

41:52

So lots of cool stuff coming, but like you mentioned, the,

41:56

the coolest thing that we just came out with was Kartra AI.

41:59

Which essentially you can train the AI on your business and

42:04

tell it about your business in the settings of your account.

42:08

And then when you go to, say, write a page or write an email

42:11

or a text, then you can enter a prompt into, the AI that we've got.

42:17

And, Tell it what you want it to write and how you want

42:21

it to be written and it can write the entire page for you.

42:25

It can write just a section for you.

42:27

Obviously, if you're doing email or text, it'll write the

42:30

entire email or text for you. but it's amazing at helping generate ideas.

42:36

And like I mentioned, before it, it really eliminates the, blinking

42:41

cursor, so that you can just gain momentum and save a lot of time.

42:47

I mean, The features are really cool and Kartra is like the future

42:50

stuff because I've heard little hints but I don't know details.

42:54

So i'm i'm eagerly waiting. So, the ai stuff is awesome though And that I mean that's going to

43:00

shortcut everything To get started.

43:03

I know I shout this out all the time on the podcast, but like i'll shout

43:06

it out right now I'm, sure you've heard it before But if you haven't

43:09

like go try Kartra, there's a 30 day free trial at hustle and flowchart.

43:13

com slash Kartra. And that will, you'll see the options and all

43:18

that stuff on that page. But, anything else I missed Keara

43:22

well, yes, Kartra includes pages, emails, texts, courses,

43:26

memberships, products, checkouts.

43:28

So really everything you need, the list goes on and on,

43:32

but definitely check it out. Give it a free 30 day trial.

43:36

like Joe and I said, it's free to start earning online.

43:39

So yeah, check it out. And thanks for listening.

43:42

Thanks for having me, Joe. course, yeah.

43:44

Hustle and flowchart. com slash Kartra.

43:47

Just one more time. before I get you out of here, Keara, those, those retreats that you were

43:53

doing, like what were they briefly?

43:55

And like, It's almost like, why are we, I'm assuming it's just fun.

44:00

So you made a business around fun.

44:02

I'm assuming things, but, give me that, like the little blip

44:05

of it and like what you're going to plan on doing in the future because you know, it's going to happen again, right?

44:10

Yes, it is. I used to run retreats before the pandemic.

44:16

I had women's retreats where we would go to different national parks

44:21

and, just really explore together.

44:24

And yeah, there wasn't much of an agenda.

44:28

but I would promote them. I would use Kartra, make a pretty landing page.

44:32

And essentially I would just make the exact itinerary of

44:37

exactly what I would want to do if I went to that place.

44:40

And then I would just put it out there and say, Hey, like, let's

44:43

see if anyone wants to buy this. And, I always just filled them out.

44:49

I would take enough attendees where we could all fit in, like,

44:53

a minivan or something like that. So, yeah, they were always just, like, small and intimate.

44:58

and eventually, I don't want to be driving a minivan because,

45:02

you know, It's really scary. I was driving at Zion national park late at night and there's

45:07

like, yeah, it's too scary, but, yeah, it was so much fun

45:12

to do that and to see people actually buying it, especially

45:15

when I really had no experience doing something like that.

45:19

it was something I just, I winged it and it worked out

45:22

and it was just awesome. We had, we had several of those retreats.

45:26

That's a perfect use case for Kartra and also starting a

45:30

business around something you love. Like, that's the thing.

45:33

It doesn't take a bunch of people to like get a

45:35

business idea off the ground. I mean, you can fill a minivan with that's like six people or something.

45:40

Yes. And you're going to have crazy memories.

45:44

You're going to be able to lock, you know, record it in person, more

45:47

media, check and like good vibes.

45:51

Obviously you're having fun. You're like getting other people to pay for your

45:53

trip, which is kind of cool. Yeah.

45:56

And, and profit some, if you price it right.

45:59

And then you could always invite a photographer,

46:02

photographer, videographer. and sometimes they'll just apply on their own.

46:07

So I did have, different photographers apply to be part

46:11

of my retreat and I'd kind of work something out with them.

46:14

Like, Hey, I'll offer you free marketing consulting.

46:17

If you take videos and footage at the retreat and everyone

46:21

always said, heck yeah. It's a no brainer.

46:24

I love it. That's, that's, it's all the perks of being entrepreneur

46:28

and like doing some cool stuff. You could always get creative.

46:31

So making up offers on the fly and making things happen.

46:35

the more you do it, the easier they come. And then the more people are like, yeah, sure.

46:38

I'll give it a shot. Exactly.

46:41

for the yes. Well, Kara, I appreciate you.

46:44

You've been awesome. And I think it opened up a lot of, ideas from people watching

46:49

and listening and, definitely go check out Katra at 30 days for

46:53

free trial to give it a swing and like, you'll be able to

46:57

dip into the AI and all the fun stuff we talked about here too.

47:00

So. hustleandflowchart.

47:02

com slash Kartra, just to shout it out multiple times.

47:05

I A R T R A. It's with a K.

47:08

with a K that's true. We'll put it on screen and show notes.

47:11

I'll, I'll link it up all, all that fun stuff. So

47:13

Awesome. thank you. Thank you.

47:16

And, maybe I'll hear about a retreat soon.

47:19

Yes. All right. Thanks for your time, Joe.

47:21

Appreciate you. right. Bye.