Svetlana Ratnikova brings a wealth of national and international experience to the companies she is a part of — from entrepreneurial, corporate, recruiting and marketing. With a record of starting and transforming organizations she is skilled at designing winning strategies, identifying new opportunities and mobilizing teams to achieve results. She is a values-driven and passionate about being on the front edge, inspiring growth and developing teams. As a seasoned business leader with 25 years of broad experience Svetlana concentrates on building and nurturing agency culture of professional growth and client-service excellence.

Svetlana was born in Moscow, Russia and immigrated to Canada in 1994. She earned a degree from the University of Moscow in Marketing and Economics in 1989. Svetlana commenced her leadership journey at the tender age of 20, when she became one of the first female entrepreneurs in Moscow.

In Canada she began her career with a major market research firm working with some of the largest companies in the world as clients. In 2001 Svetlana launched Terra Naturals Inc. with the mission to improve lives throughout completely natural, petroleum free body care products. Today Svetlana shares her personal experience as a successful inventor and enjoys supporting entrepreneurs of small to medium-sized businesses to achieve their aspirations and bring their dreams to life. She appreciates working directly with immigrant women  to help them explore enterprise as viable and sustainable paths to secure their socio-economic futures.

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