We sat down with Klaviyo's Customer Growth Account Executive Kat Ramos and Klaviyo customer Airi Sutherland who is the Global General Manager of Online from Ksubi. From discussing marketing tactics that drive business impact to chatting through all things BFCM, the concept of digital body language and more. This episode is sponsored by Klaviyo — an intelligent marketing platform that helps brands power smarter digital relationships.

 
OUTLINE

00:00:00 - Introduction to the Podcast

00:00:12 - Welcoming Guests from Klaviyo and Ksubi

00:00:39 - The Synergy between Klaviyo and Shopify

00:01:19 - Airi's Extensive E-commerce Experience

00:01:54 - Airi's Career Journey in E-commerce

00:03:20 - The Value of Working at McDonald's

00:05:21 - The Importance of Diverse Marketing Experience

00:07:18 - Klaviyo's Solutions Beyond Email Marketing

00:08:05 - The Integration of Klaviyo and Shopify

00:10:36 - Understanding Customer Data Platforms (CDPs)

00:14:01 - Personalizing Customer Journeys with Klaviyo

00:18:39 - The Use of SMS in Marketing Strategies

00:21:58 - The Effectiveness of MMS in Marketing

00:22:47 - Segmenting Customers for Targeted Campaigns

00:24:17 - The Concept of Digital Body Language

00:27:13 - Discussing Black Friday/Cyber Monday Strategies

00:30:56 - The Impact of BFCM on Retailers

00:32:52 - Klaviyo's Performance During BFCM

00:35:12 - The Importance of Customer Retention

00:37:18 - Segmenting Customers Based on Shopping Behavior

00:39:40 - Tips for a Successful BFCM Strategy

00:43:52 - Planning Early for BFCM

00:46:32 - Favorite Black Friday/Cyber Monday Purchases

00:49:02 - Exciting Developments at Klaviyo

00:50:20 - The Importance of Data in Marketing Strategies

00:51:30 - Rapid-Fire Questions Segment

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