We were in the studio with die-hard salesman Danie Prinsloo, current co-owner of Country Meat Butcheries. He started his career in London, not only as a renounced banker at RNB, but also strangely enough, a yogurt store owner. In 2013 he took the leap into entrepreneurship, co-founding a business that would revolutionise the meat industry. Till this day, despite every mistake he has made and every hard lesson he had to learn, impossible is not part of his vocabulary.