First of all THANK YOU for being a loyal subscriber to How Hard Can IT Be?... after a couple years of it I’ve decided to take a bit of a hiatus, and use the opportunity to create a new pod I really want you to check out, called #AskTrap.

#AskTrap solves what had become the 3 big challenges of HHCIB, namely that it took too long to listen to, too long to make, and was hit or miss in asking the questions most valuable to you, the current or aspiring entrepreneur or investor. I wanted to make something quick and easy to add to your podcasting queue in all the new platforms opening up the pod world to a bigger audience - from Spotify to Alexa and Google Home - while reducing the production burden on me so I could increase the frequency of new episodes.

#AskTrap is built on the Anchor platform, which means I can pretty much do the whole thing on my phone, wherever I am. This time YOU’RE the one asking the questions - with a simple hashtag on Twitter or LinkedIn - and I promise to give you an answer for a busy person, meaning in about 5 minutes. Plan is to do that 3 times per week, Monday, Wednesday, and Friday, and see where that gets us.

Check out the all-new #AskTrap podcast wherever you’re listening to this, subscribe and rate us in the iTunes store and elsewhere, and help us spread the work if you like what you hear. Beyond that, if you have a questions I can answer about almost anything - brands, marketing, startups, VC, careers, whatever - just use the #AskTrap hashtag, and I’ll get on it.

Thanks again, and I’ll talk to you again soon.