Listen to this episode to learn:

• How our brain makes decisions and reacts to highly unpredictable environments
• Which type of processing dominates our decision-making process (subconscious vs conscious)
• How we make decisions when we’re in survival mode
• Why our brain perceives intense cognitive effort as pain and what that means for the choice you make
• How emotions influence our choices
• The way our decision-making process influences our relationships with brands
• Why it’s important to look at the gap between what people say and what they do – both in others and in ourselves
• How a neuroscientist makes decisions knowing all this and more

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