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Michael Wangbickler
Hit the BottleEpisodes
Michael Wangbickler
Hit the Bottle
A weekly Business podcast
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On today’s episode, Mike talks with his good friend, Jeff Siegel, otherwise known as the Wine Curmudgeon; writer, author of The Wine Curmudgeon's Guide to Cheap Wine, and excellent freelance writer. The two discuss wine media – how it’s changed
Meet Beckie Kier, Event Director for Vinexpo America and Drinks America, who has led the team on the U.S.-based Vinexpo event since its launch in 2018. Learn all about how Vinexpo New York transformed to Vinexpo America, and the brand-new Drink
Four crises happening at once – pandemic, economic recession, climate crisis and systemic inequalities - the largest (and perhaps best) online conference we’ll probably see this year addresses all four: WineFuture 2021.On today’s episode, Mike
For a change of pace on today's episode, Mike and Emma talk amongst themselves weighing in on what it takes for International Wines to have a presence here in the U.S. Their combined multi-years of experience is well worth a listen. Be sure to
According to multiple sources, there are over 1.5 million podcasts and 34 million episodes as of October 2020. 50% of all U.S. homes are podcast fans, 49% of podcast listening is done at home, and 22% of listening is done in the car. 45 percen
You may have read (or heard of) the explosive report by The New York Times that reveals an ongoing culture of sexual abuse and harassment in one of the upper levels of the gourmet food world, the master sommeliers.Certified master sommeliers a
2020 has taught us many things. One of the biggest lessons learned is just how important it is to be Web Savvy in the Wine Industry.To that end, today Emma and Mike speak with George Christie, founder of the Wine Industry Network and purveyor
Crisis communications is something that we rarely think about until we actually need it. If 2020 has proven anything, it's that a crisis can and will happen any time: Covid, fires, an injury in the winery, a tank spill, or something along those
Marketing automation refers to software platforms and services that are created for marketing professionals to communicate on multiple channels online more effectively and automate repetitive tasks. Things such as setting up email workflows, in
Late last year, I had a conversation with Christine Moll from O'Neill Vintner's about leadership. And she actually defines it as three things - good leadership has the great ability to inspire, motivate, and mobilize. That it really kind of tak
Are you frustrated with the slowness of adoption of marketing technologies in the wine biz? It still lags behind many other industries, and the feeling is that we're falling behind.That is, until Covid happened, and it's forced many wineries t
One of the many challenges facing beverage marketers is working within a highly regulated industry. Selling Wine and Spirits can be complicated for the uninitiated.From knowing the difference between a front label and a brand label, to the str
Welcome, Hit the Bottle listeners, I'm your host, Michael Wangbickler. When you have an opportunity to spend an hour with one of your respected peers, it's a refreshing experience. It makes you remember why you do what you do, and that there ar
Welcome back Hit the Bottle with your host, Michael Wangbickler.They say, “You should never meet your heroes.” The people that you admire may disappoint you by not living up to your expectations when you encounter them in real life. The intern
Welcome back to Hit the Bottle. Your host, Michael Wangbickler, has been managing public relations programs for more than 25 years. During that time, the means of communication may have evolved, but the basic principles remain the same. PR is n
As mentioned in our last episode, we have about ten episodes we recorded late last year that we are rolling out over the next two months. The following show is one of those. Angelica Mabray is a rock star in the Napa Sonoma wine scene, currentl
Hit the Bottle is back! It’s been several months since we last published any episodes, and in that time the world changed. Fires in Australia, a global pandemic, and the tragic killing of George Floyd, leading to a large part of the population
If eyes are the window to the soul, a website is the window to your business. It tells your story, communicates your vision, and sells your products. It is often the first contact that you have with your customers, so getting it right is critic
Branding is one of the most important aspects of any business, large or small, B2C or B2B. A compelling brand strategy gives you a major edge in increasingly competitive markets. A brand is a name, term, design, symbol or any other feature that
Forty years ago, only four states allowed for legal wine shipments to consumers. Today, 45 states allow shipments, with restrictions, from out of state wineries; but only 13 states and DC allow direct shipments from retailers. Shipping spirits
According to Bizzabo, an event software company, 41% of marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. There is no denying that events can be value
A note about today’s episode… every mistake is a learning opportunity. Boy, did we learn a lot this episode. I may host this podcast, but I’m no audio engineer. Imagine my surprise when I went to edit the final and most of MY audio was garbled.
Beverage producers have access to oodles of data. From DTC customers to key accounts to media contacts, data is the oil that makes the machine run, to coin a phrase from our friend Paul Mabray. In today’s episode, Mike Wangbickler interviews a
We’re living in the digital age. We have powerful computers in our pockets, and zettabytes of traffic move through the internet. We now have more access to information than ever before, but beverage producers still struggle to make it work for
According to the 2019 Direct-to-Consumer Wine Shipping Report by Sovos and Wines Vines Analytics, the value of the DTC shipping channel reached $3 billion in 2018, up from $2.69 billion in 2017. Volume was up by 9% to 6.3 million cases, and the
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