How can brands tell more authentic, compelling patient stories? In this episode, we get tips from 2 of our creative directors on capturing content on and off set and the importance of diversity both behind and in front of the camera.

Patient Stories: What Makes for a Great Shoot

Apr 8th, 2024 15m 48s

What’s the difference between a good patient story and a great one? In our latest podcast episode, we get tips from 2 of our creative directors on what makes for an amazing shoot and more.

How Grassroots Campaigns Can Go Far

Jul 27th, 2023 24m 48s

How can smaller brands with limited media budgets make a meaningful impact?In the latest episode of the Healthy Perspectives podcast, we talk with Ilyssa Berger, a Creative Director at Patients & Purpose, about an impactful campaign highlightin

How Omnichannel Can Automagically Transform Your Brand

Jan 31st, 2023 30m 30s

How do you get started with omnichannel, and how could it automagically transform your healthcare brand? In the latest episode of the Healthy Perspectives podcast, we talk with Katie Manty, VP, Omnichannel Strategist at Omnicom Health Group’s O

Why Podcasts Have the Ear of Every Audience in Healthcare

Sep 14th, 2022 27m 40s

Since 2020, patients and healthcare professionals have been listening to more podcasts than ever before. So, in this latest episode of the Healthy Perspectives podcast, we talk with P&P Strategy & Innovation lead, Steph Parker, about how health

How the Process of Recovery Impacts All of Us

Apr 22nd, 2022 21m 56s

We often think of recovery as something patients (hopefully) do. But where does the recovery process fit in our lives?In the latest episode of the podcast, we hear from Nick Propper, CEO of Impact Human Performance, as he talks about his unique

Looking Forward to 2022

Feb 7th, 2022 10m 26s

2021 was another year full of challenges and opportunities. In today’s episode of the Healthy Perspectives Podcast, we talk about some of the ups and downs we felt in 2021, personally and professionally. Hear from folks at P&P about what they t

Communicating with Children about Healthcare

Dec 20th, 2021 31m 23s

Did you know that it’s still possible to connect with patients even when they don’t know their ABCs? Communicating with children about an illness or disease can be difficult, especially when it’s hard for them to even understand why things are

How the Pandemic Continues to Shape Social and Digital Trends

Sep 13th, 2021 33m 36s

In the latest episode of Healthy Perspectives, our host, Kate Rubin, is joined by Patients & Purpose's EVP, Director of Digital Experience, John Deely and SVP, Associate Creative Director of Social, Patrick Lupinski to talk about how COVID-19

Belonging: A Look at Diversity, Equity, and Inclusion

Aug 2nd, 2021 30m 16s

Check out the latest episode of Healthy Perspectives and hear Gena talk about how the conversation about DE&I in the workplace has changed and why it’s important to create a supportive work environment.

How do we make digital content accessible for all?

Jun 8th, 2021 22m 16s

In the latest episode of Healthy Perspectives, our host, Kate Rubin, is joined by Patients & Purpose’s UX lead, Lauren Walliman, to chat about her work in making digital products and content accessible to users of all abilities.

Turning a Diagnosis Into an Opportunity: The T1D1 App

May 5th, 2021 26m 36s

In the latest episode of Healthy Perspectives, we meet Drew Mendelow who at 13, after being diagnosed with type 1 diabetes, developed an app to help patients manage their condition.

Finding Purpose in the Work We Do

Mar 10th, 2021 21m 14s

Artist and activist Afdhel Aziz, founder of Conspiracy of Love, stopped by the pod to tell us about the work he does in helping some of the world’s biggest brands find purpose and meaning in the work they do. Listen in to this inspirational epi

Exploring the Health Side of TikTok

Jan 27th, 2021 31m 46s

TikTok’s rise in popularity and the increasing amount of healthcare content may indicate it’s time for pharma marketers to engage with the platform. Listen in as Jynette DeMarco, Associate Director of Digital Strategy at Patients & Purpose, exp

Year In Review: Meeting Patients Where They Are

Dec 11th, 2020 34m 32s

2020 showed us that, in moments of crisis, we have the opportunity to pull together. For our last Healthy Perspectives podcast episode of the year, we gathered a panel of P&Pers around the virtual “holiday hearth” to discuss the concerted effor

Under the Influence: The Power of Social Influencer Marketing

Nov 12th, 2020 33m 12s

We had the pleasure of chatting with Nicky Battle, SVP of Engagement Strategy at CDM Princeton, on the evolution of influencer marketing (particularly how healthcare brands are approaching it) and tips for developing impactful influencer strate

Social Trends During COVID and Beyond

Oct 1st, 2020 37m 32s

Listen in as our host, Kate Rubin, is joined by colleague Patrick Lupinski, VP, Associate Creative Director of Social, to discuss the opportunity brands have on social to foster meaningful connections by respecting consumers’ time and attention

Patient Perspectives on COVID-19 and Long-term, Durable Trends

Aug 24th, 2020 27m 37s

We were joined by John Deely, EVP, Director of Digital Experience, and Jennifer Ohlberg, SVP, Group Account Director, as we discussed the new consumer attitudes, habits, and behaviors that are likely to endure beyond the pandemic.

Do You Speak Patient?

Jul 2nd, 2020 28m 52s

Our Patients & Purpose colleagues Susan Andreas, PhD, Director of Health Literacy and Dina Peck, Chief Creative Officer, sat down with Lisa Fitzpatrick, MD, MPH, MPA, also known as “Dr. Lisa on the Street,” who’s an expert on demystifying healt

Patient Perspectives on COVID-19 and Implications for Marketers

May 21st, 2020 13m 2s

Check out our latest Healthy Perspectives podcast where we chat with Marcela Rozo, VP Strategy Director at Patients & Purpose, to understand how COVID-19 is affecting patients in the U.S.

Women’s Voices in Healthcare

Apr 3rd, 2020 29m 15s

Inspired by Women’s History Month, which falls in March, we discussed the roles of women as health decision-makers and how they are reflected in our work and the larger advertising world.

The Human Side of Health

Mar 6th, 2020 35m 15s

A conversation with Mike Porath, CEO of The Mighty

Voice Assistants: An Audio Download

Jan 30th, 2020 24m 8s

A jam-packed episode shedding light on the impact of voice technology today, as well as its prospects for tomorrow.

Future of Healthcare and Digital Tech

Jan 14th, 2020 6m 42s

Happy 2020! At the close of 2019, we connected with Patients & Purpose colleagues from all different departments to ask 2 questions as they reflected on the end of decade: What piece of emerging tech personally affected their 2019 the most? Wh

Follow The Whispers: Talking with Breast Cancer Survivor Michelle Ward

Oct 29th, 2019 34m 43s

In honor of breast cancer awareness month, Wayne and Ivy spoke with two-time breast cancer survivor Michelle Ward. Michelle shared her journey through diagnosis and beyond as well as how to bring awareness to breast cancer with authenticity.