I want to share with you a podcast funnel - the process and workflow of how to go about finding guests, creating content, publishing content, promoting content and ultimately how we can drive specific digital marketing.

Depending on the metrics you want to track, you can position this. Most of my audience can be found through LinkedIn - this is where I began outreach and finding guests. You can also use Facebook groups, email outreach, finding people through other forums, or just doing research on Google.