On this episode of Healthcare Market Matrix, host John Farkas sits down with Reed Smith, Chief Consumer Officer at Ardent Health, for a conversation about Reed’s role with Ardent and his thoughts on the state of the healthcare marketing industry. Reed has spent twenty years in healthcare marketing, serving in prominent positions for the Texas Hospital associations and working with the world’s largest healthcare brands and providers as a strategist. Throughout the episode, John and Reed discuss Ardent’s approach to AI, the importance of a clear value proposition, and what Reed looks for in providers.  

Show Notes

(1:04) Introducing Reed Smith and Ardent Health

(7:08) Reed’s Role at Ardent

(15:17) Ardent’s Main Partnerships

(22:41) Engaging with Different Consumer Segments

(27:42) Ardent’s Approach to AI

(30:49) Reed’s Three-Year Outlook with Ardent

(36:47) The Importance of a Clear Value Proposition

(42:38) Looking for Innovation at Conferences

(45:34) What Reed Looks For on Provider’s Websites

(48:54) Closing Thoughts