Suzy Cater, Ph.D., is a visionary expert in conversion copywriting and messaging, who helps women entrepreneurs use the power of words to get noticed, adored, and fantastically paid for the work they most love doing WITHOUT holding back or censoring themselves.When she's not crafting career-changing website copy and email sequences for her high-profile clients, you can find Suzy chasing after her baby daughter, visiting family & her alma mater Oxford in the UK, or binge-watching Great British Bake-Off episodes. Suzy has been published in numerous academic reviews, worked as a Teaching Fellow and prize-winning researcher at NYU, and now resides just outside of New York City. Show Notes·      Suzy paints a picture of a plate that is filled with the running of her business, AND life with a new baby daughter. [01.46] ·      Learning to outsource as a means of handling everything. [02.41] ·      Being flexible and building recovery time into your business to account for unpredictability. [05.24] ·      Two types of stress you may feel when you’re self-employed, and the different ways that they present. [06.21] ·      An overwhelming situation, and a leap of faith that paid off. [10.40] ·      Relieving stress by being an advocate for yourself. [15.16]·      Finding your voice – what Suzy has learned from researching the voices of other writers. [16.15] ·      Perfectionism and academia. [19.28] ·      Ways that burnout can manifest. [21.20] ·      The transition from academia to entrepreneurship, and the perspective that other people’s stories can provide. [25.50] ·      Suzy’s Conversion Copy tips: get clear on your messaging, reframe your story, be really clear on who you want to talk to! [27.49] ·      Don’t be afraid to share social proof. [32.33] ·      Advice for working moms on perfectionism. [33.51] ·      Some rapid-fire answers from Suzy on what it means to feel successful, an accomplishment she’s most proud of, what she’s looking forward to this year, what’s going to keep her up at night after this interview, and her favorite book. [36.10]