Where is web3 in 2024? Investment is down, but there is still $91 billion of funding and 95 current unicorns in the space. Asaf Nadler, CEO of Addressable, says the game has shifted from hype to build mode.

In this Growth Masterminds, host John Koetsier chats with Asaf to discuss the current state and future of web3, especially in relation to marketing and gaming. They delve into how blockchain can revolutionize game ecosystems by enabling asset sharing across different games and discuss the integration between Singular and Addressable. This integration aims to bridge the gap between marketing data and blockchain conversions, potentially transforming web3 advertising and marketing strategies.

Also, Nadler provides insights into the challenges and opportunities of marketing in the web3 space, the transition towards mobile in the web3 ecosystem, and the potential future of app and game development on blockchain technology.

00:00 Introduction to Web3 and Gaming Ecosystems00:36 Welcome to Growth Masterminds Podcast01:49 The Current State of Web3 and Blockchain03:56 The Impact of Web3 on Gaming07:33 The Role of Web3 in Decentralized Finance (Defi)09:51 The Challenges and Opportunities of Web3 in Mobile10:29 Addressing the Disconnect Between Data Sets in Marketing19:37 The Future of Web3 and its Penetration in Various Verticals28:16 Conclusion: The Potential of Open, Decentralized Data