Discover the untold stories and behind-the-scenes insights of the iconic Nike brand as we sit down with Scott Reems, a retired Nike historian who spent nearly three decades preserving the company's rich history. Join us on this captivating journey as Scott shares his family's connection to the shoe business and how it led him to his role at Nike.

In this episode, we dive deep into the impact of Scott's work in capturing the stories of those involved in Nike's history, from its earliest days to its present-day success. Learn how he created an intranet site to make Nike's materials accessible to their global population and used reunions as a model for crafting stories that transcend borders. Explore the rise of the Jordan brand, the process of selecting college basketball players to join the Jordan family, and the importance of preserving Nike's history for future generations.

Join us as Scott shares the incredible tale of reuniting the four people who created the Nike name and swoosh, capturing their stories on film for the first time. We also delve into the design innovations of Nike, from the groundbreaking Nike shocks and Presto to the rise of the Jordan brand and the process of selecting college basketball players to be part of the Jordan family. Plus, Scott reveals his involvement in aiding Phil Knight with his memoir, "Shoe Dog," and the crucial role of marketing and advertising in Nike's success.

Tune In as we discuss his journey as a Nike Historian on The Groundbreakin Podcast

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