Professor, researcher and historian Jacquelyn Dowd Hall discusses her work studying North Carolina and the American South with University of North Carolina at Chapel Hill Chancellor Emeritus James Moeser. Hall is the Julia Cherry Spruill Professor of History at UNC-Chapel Hill, and the founding director of the Southern Oral History Program, which is based at the University. This conversation is the 7th in a series based on the book "Good to Great" by Jim Collins.