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Noah Barnett
Good Marketing UnpluggedEpisodes
Noah Barnett
Good Marketing Unplugged
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Episodes of Good Marketing Unplugged
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In this week's Good Marketing Brief, Nhu and Noah discuss ... CoorDown takes down assumptions 📖New reports forecast fundraising growth 📖charity: water gamifies its latest fundraising campaign 📖A behavioral science perspective on emails 🎧Am
In this week's Good Marketing Brief, Nhu and Noah discuss ... The science behind optimal touchpoints 📖How to boost fundraising and attract more big gifts 📖Don’t wait any longer to engage Millennials—here’s why 📖Charitable giving during pres
In this week's Good Marketing Brief, Nhu and Noah discuss ... Call out the loss of exclusive membership benefits 📖Ways to use events to steward peer-to-peer participants 📖The nonprofit guide to events 📖How to make your audience feel engaged
In this week's Good Marketing Brief, Nhu and Noah discuss ... Peer-to-peer as an acquisition tool 📖Unlocking the secrets of nonprofit marketing success 🎧9 actionable peer-to-peer fundraising tips 📖Read and subscribe to the Good Marketing Bri
In this week's Good Marketing Brief, Nhu and Noah discuss ... A peek into building a trusted nonprofit brand 🎧What to do about the trust crisis 📖A dive into Candid's social media strategy 📖Building your brand with a customer promise 📖How M
In this week's Good Marketing Brief, Nhu and Noah discuss ... *A guide to digital marketing for nonprofits 📖 *Stop treating donors like ATMs: Here’s how 📖 *Overcoming donor hesitancy 📖 *Report: Associations lag in AI adoption 📖 *How market
In this week's Good Marketing Brief, Nhu and Noah discuss ... *Multichannel marketing that drives results 🎧*Fundraisers stare down a tough year 📖*Identifying the social sector AI opportunity gap 📖*Email automation strategies to unlock more r
In this week's Good Marketing Brief, Nhu and Noah discuss ... *A type of campaign to boost donations 📖*Email acquisition tactics to try 📖*Email drives conversions, according to a new report 📖*Group membership impacts volunteering and giving
In this week's Good Marketing Brief, Nhu and Noah discuss ... A peek into building a trusted nonprofit brand 🎧What to do about the trust crisis 📖A dive into Candid's social media strategy 📖Building your brand with a customer promise 📖How M
In this week's Good Marketing Brief, Nhu and Noah discuss ... *The role of integrated campaigns in fundraising 🎧*Ditch one-off marketing efforts 📖*Creating habit-forming donor experiences 📖*Leveraging search to expand your community 📖*Digit
In this week's Good Marketing Brief, Nhu and Noah discuss ... *Marketers: Get comfortable with the unexpected 🎧*Adapting to Gen Z's preference for group chats 📖*The push-pull of media investments in 2024 📖*Get to know zero-click content 📖*S
In this week's Good Marketing Brief, Nhu and Noah discuss ... *Building a durable marketing growth plan 🎧*First-mover orgs keep open minds 📖*Here’s how to ditch unrealistic fundraising goals 📖*What marketers need to stop doing in 2024 📖*Usi
In this week's Good Marketing Brief, Nhu and Noah discuss ... *Good Marketing Unplugged: Reaching audiences through targeted campaigns 🎧*6 clues in your donor file that could spell trouble ahead 📖*The convergence of AI, privacy, and cookie de
“You need to be debriefing fast and often. What is working? What is not working? Why? How do we stop doing what's not working, or scale up what is? I think that's both an internal conversation as much as it is valuable to be having with your ag
In this week's Good Marketing Brief, Nhu and Noah discuss ... *Going viral with ALIMA and Nazar Works 🎧*Increasing retention and donor lifetime value 📖*Applying the FACETS and ALPTruths to fundraising 📖*How to retain your year-end donors 📖*
“I do always think that there is room to amplify the voices of the people that you serve and center those voices. One great way is to set up focus groups as much as you can to get those ideas and voices. To show them what you've been working on
“For us, it was figuring out all the elements of that encounter between ALIMA and the audience to make it more than a scroll through but an actual moment.”Today in the studio, we take a deep dive into the viral "Breath for All" campaign created
In this week's Good Marketing Brief, Nhu and Noah discuss ...Good Marketing Unplugged: Building a trusted nonprofit brand with UNICEF USA 🎧4 Gen Z marketing trends from 2023 📖WAFG: Reaching the next generation of donors 🎧10 new subcultures f
“I think that many look for only the positive, right? What data is really going to amplify us? And of course you want that, but I think it's also important to perhaps spotlight data that shows the gap. Because in the gap, there might be some gr
In this week's Good Marketing Brief, Nhu and Noah discuss ...Featured itemDigital ad campaigns to fuel year-end growthSnackable snippetsHow Stop Soldier Suicide optimizes the donor journey with data 🎧How to nail your EOY fundraising emails 📖L
“Does everyone in your organization speak about, understand, and behave in a way that aligns with your mission? Because without that, there's no authenticity, and authenticity leads to trust. And you have to put that lens on everything.”Today w
“We separated each of the ways that we're serving clients, as well as the way that we're fundraising into individual products. We're obviously well synced together as a team, but I really liked the way that we've been able to spread out each of
In this week's Good Marketing Brief, Nhu and Noah discuss ...A peek inside charity: water’s marketing growth 🎧How creating incongruity affects email acquisition 📖Automation tips from SODA 🎧How to unlock digital ad growth using CRO 📖Strategi
“The marketing that you're doing is going to induce so much other giving. When we do marketing campaigns that are focused on fundraising we often see volunteerism increase, or we see food donations increase, and we see new community connections
In this week's Good Marketing Brief, Nhu and Noah discuss ...EOY December plan by week and channel 📖The art of fundraising beyond the ask 🎧‘Tis the season to use AI as a marketing force multiplier 📖How to create greater synergy between devel
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