Google announced that before 2022, all third-party cookies will no longer exist. But, did you know that third-party cookies have always been flawed? They've never been the most accurate way to target your audience.

In this episode, Katy interviews our Director of Digital and Strategy, Justin Harvey, about what's to come for the future of advertising now that third-party cookies will be eliminated. It's important to have a plan moving forward, and to talk with whoever is in charge of your marketing so that you can effectively serve your consumers.

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Simply explained, a cookie is a tracking code that is placed in web-browsers to follow users between websites and target them with ads. First-party cookies are staying put, as they are key to learning user-behavior and helping marketers create a better user experience for the consumer when they visit a website.

However, third-party cookies will be going away. These are the tracking codes that follow users around on the internet and retarget them with ads. Perhaps you are looking on one website at a product, but then decide to go to a different website and while browsing, you eventually see an add for the product you were looking at before. While this has been one of the standard methods for retargeting ads to users, new innovative methods of targeting ads will need to be put in place, as this marks a major shift in the advertising world.

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Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools and interviews with those who know the industry best, giving you the ability to set your dealership apart from the competition.

To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.