In December, every nonprofit organization, including your own, sends out multiple communications each week, all in an effort to make year-end fundraising goals. It’s easy for organizations to get lost in a sea of sameness, especially at this time of year.

That’s why this week’s episode of “Year-End Fundraising in July” is focused on helping you stand out when it matters most. Listen, as we dive into creative storytelling practices to help nonprofit organizations successfully navigate year-end giving campaigns.

For our team here at Pursuant and Allegiance Group, we often remind clients that year-end campaigns can incorporate different facets of fundraising appeals, including photos, videos, and written copy.

Going beyond merely telling donors about what you do and how you do it, and instead, graciously inviting them to become part of your organization’s impact is critical. When your nonprofit can create a compelling story, include concrete proof points, and identify a clear goal, year-end efforts will be successful.