In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with philanthropist and fundraising coach Lisa Greer. Author of the bestseller Fundraising Revolution, Greer is on a mission to save giving by helping nonprofits move away from the impersonal interactions and scripted outreach that have dominated the sector for so long.In 2012, Greer and her husband became part of the 1% practically overnight and wanted to share their new wealth. In our conversation, she discusses the strange practices and frustrations they experienced for years with traditional fundraisers. Today, with her background as a successful businesswoman as a foundation, she promotes fundamental change in how fundraising works by teaching nonprofits how to do better.Greer says one of the biggest mistakes nonprofits make is not offering a recurring giving program, especially when a subscription business model is so popular among consumers. We break down ways charities can start or boost recurring giving programs to create loyal supporters, such as surprise gifts and exclusive webinars.