One of the most important questions you need to ask yourself when it comes to marketing for your business is "Who Is Selling Who?"

The reason is...so many entrepreneurs are falling prey to some of the oldest tricks in the books when it comes to making marketing and advertising choices.

Because of this, they are making extremely poor decisions and therefore aren't getting the results they were expecting.

It's easy to drift off the path of focusing purely on what matters most with your marketing. And that drifting can lead your business to a cliff!

Join Michael as he explains why it's critical you always ask this question, "Who is selling who?"