For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers.

Would you like to buy one of my products or services?

Why yes, yes I would.

The salesperson hears this and says YES! And gives fist pumps to the sky.

And YES...yes is a pretty important word.

However...yes is not the most important word in sales, contrary to many opinions. There's a much more critical word and it's one you're not going to want to hear.

Join Michael as he shares the word that's more important than yes in sales.