No one will argue the importance of creativity in marketing. Without powerful, fresh ideas, your strategies will fail.

This is because there is such tremendous competition to be heard out there in your industry wilderness.

Innovation is an extraordinarily critical part of marketing.

Most people get this. They know they want creative designs, interesting messaging, and highly effective strategy. They want to build imaginative marketing infrastructure.

Yet, when it comes to innovation in marketing, there is something even more important.

Join Michael as he reveals one of the least understood elements of winning marketing strategy.