Unfortunately, marketing has a tarnished reputation of sort. This is why so many entrepreneurs have such a mixed opinion on marketing.

And truthfully, many entrepreneurs aren't completely clear on what marketing is and what it can do for their business.

It's not their fault!

Many marketers, mostly of the amateur variety, have clouded the waters, and confused the process of powerful, effective business growth strategy and messaging.

They've led many business owners astray, and have influenced them into believing the "Big Lie In Marketing".

Join Michael as he shines the light on the Big Lie, and sets the record straight for what REAL marketing is all about.